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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

2014 Infiniti Q50 configurator comes alive

The G37-replacing 2014 Infiniti Q50 sport sedan launches in the not-too-distant future, and for those curious about how pricing and packages will shake out, the car's official online configurator has been launched. Here, you can build the Q50 or Q50 Hybrid of your dreams, with the cost of entry starting at $36,450 (plus $905 for destination).
Selecting the hybrid model adds $7,250 to that bottom line - mostly because the gasoline-electric version is only available in the Premium trim and higher, while the gas-only Q50 comes in a base guise. Adding all-wheel drive, which Infiniti has made available with either engine and on all trims, will set you back $1,800.
There are a number of packages available across the trims, including a $1,400 navigation pack that includes a spare tire kit, a deluxe touring pack that costs $4,700 (and includes the navigation goodies), and the upper-crust $7,900 technology package which gets you, well, everything. Put that all together on a Venetian Ruby Q50 RWD Sport like we did, and you're looking at $51,755 when destination has been added.

2022 Infiniti Q50 adds standard features, drops base trim

The 2022 Infiniti Q50 is nearly unchanged for the new model year. The only really substantial changes are a couple new interior features. Apple CarPlay can now be used wirelessly, and is standard along with wired Android Auto compatibility. Your streamed tunes also play through a standard Bose 16-speaker sound system. Additionally, all Q50 models come with real leather upholstery, power memory seats and power tilting and telescoping steering column. The trim line-up also gets a tweak. The base Pure trim has been eliminated, leaving just three trim levels: Luxe, Sensory and Red Sport 400. Engine and drivetrain options are the same, with the standard engine being a twin-turbo 3.0-liter V6 making 300 horsepower. The Red Sport 400 gets a 400-horsepower version of the engine along with brake and suspension upgrades. Both engines use a seven-speed automatic transmission and can be paired with rear- or all-wheel drive. With the loss of the Pure trim, the base price has naturally jumped. The new starting point is the $43,125 Luxe, which is also $300 more than last year's Luxe. The Sensory starts at $48,825, and the Red Sport 400 starts at $56,975, each trim costing $100 more than last year. The 2022 Q50 models will arrive at dealers this month. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Infiniti Q50 View 12 Photos Infiniti Luxury Sedan