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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Production Infiniti QX50 will mostly look like the concept

At this year's Detroit auto show, we got a look at the nearly production-ready Infiniti QX50 concept. Now we get our first look at how close to production the concept was, thanks to new spy photos. The overall shape remains very similar to that of the curvy concept. However, the greenhouse looks taller with more glass. While it isn't quite as low and aggressive-looking, we're sure drivers will appreciate the small compromise for better visibility. At the front, there are more changes that are a little less subtle. The grille looks a bit smaller all around, and even looks a tad lower than the concept. The headlights also don't stretch as far back, and they aren't as narrow either. In the front bumper, the two side scoops of the concept have been significantly toned down, and now look like more traditional grilles that follow the shape of the bumper. The lower grille is more open with just a mesh insert instead of the concept's skidplate-style chrome bar. Moving to the back, we find the taillights look nearly identical to the concept's. They're very long and narrow, and they connect into a metal crease that looks a bit like a spoiler. It looks as the though the faux skidplate treatment on the rear bumper will also make it to production, but the integrated exhaust tips have given way to more conventional round tips in bumper cutouts. It also may have lost the concept's air vents on each side of the hatch. Though they may have also just been toned down enough that they don't show through the camouflage. When the QX50 hits dealers, it will be available with Infiniti's fascinating variable compression four-cylinder making 268 horsepower. The crossover will also feature a version of Nissan's ProPilot semi-autonomous technology, which has been implemented in the Nissan Serena minivan in Japan. We expect to see the fully revealed production model very soon, possibly by the end of the year. Related Video: