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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2016 Infiniti Q50 Red Sport 400 First Drive

When the original Infiniti Q50 arrived to replace the long-lived G Sedan, our reaction was lukewarm. It lacked poise, refinement, and efficiency, and we hated the Direct Adaptive Steer system. We originally thought of this steer-by-wire system as, "technology for the sake thereof." Infiniti is hoping to address these shortcomings with the 2016 Q50. It gets a new and far improved version of DAS, and a 3.0-liter, twin-turbo V6 sits atop a diversified powertrain family. And at the top of the ladder sits this: the Q50 Red Sport 400. The Red Sport's all-aluminum 3.0-liter V6 pumps out 400 horsepower and 350 pound-feet of torque, the latter of which can be called upon between 1,600 and 5,200 rpm. That low-end thrust is what's most evident out on the road – everything from standing starts to freeway passes are effortless. It's actually kind of ferocious – the tachometer needle climbs relentlessly, and the engine feels strong and purposeful all the way up to its 7,000-rpm redline. It's a refined and smooth powerplant, too, which is a tremendous improvement over the old 3.7-liter V6. The sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. The bigger accomplishment is Infiniti's second-generation Direct Adaptive Steering system. Owners can choose from three steering weights and three levels of responsiveness, but steering adjustments feel more incremental rather than dramatic, so you won't be jarred if you suddenly switch from an aggressive mode to a more comfortable setup. Computer wizardry still can't match natural feedback, but the sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. Make no mistake, that's a huge improvement and it means DAS performs far better dynamically, especially when you ask for its most aggressive behavior. See the differences between the different modes in the video below. Even half-throttle situations in the standard drive mode required counter-steering. Direct Adaptive Steer feels perfectly fine during everyday driving. We spent about 75 percent of our time testing a DAS-equipped car, but hopped into a non-DAS model a the short, 20-mile drive back to our hotel. DAS felt more stable and easy to track down the road – it didn't require the constant, tiny steering inputs of the traditional system.

Infiniti QX30 Concept teased ahead of Geneva reveal

Nearly a year and a half after Infiniti unveiled the first Q30 Concept at the 2013 Frankfurt Motor Show, the company is preparing to unveil a high-riding version of the concept, wearing the QX30 moniker, ahead of next month's Geneva Motor Show. While we've yet to receive any details on what to expect of the new QX30 Concept, Infiniti has issued a single teaser image of the car's shapely backside, revealing a pair of trapezoidal exhausts that have been integrated into the rear bumper. That bumper sits particularly high to accommodate what looks to be a small hatch with a prominent space between the slim ribbons of the LED taillights. Similarities to the Q30 hatch, meanwhile, are obvious. The taillights are similarly shaped, as is the tailgate and the integration of the dual exhausts (although they are shaped differently on the QX30). Of course, as soon as Infiniti bothers to release the full and complete details for its upcoming concept, we'll be sure to relay those on to you. Until then, have a peek at both the Q30 and the QX30 and let us know what you think in Comments. Infiniti gears up for premiere of QX30 Concept in Geneva Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month. The QX30 Concept is the Infiniti design vision which will inspire a new premium compact crossover targeted at a new generation of premium customers. Set to be revealed at Infiniti's press conference, scheduled for 14:30 on 3 March in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment. The potential customers for such a concept are searching for a product to suit their 'urban week and get-away weekend' lifestyle and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.