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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti is blazing an unconventional path to electrification

When it comes to electrification, Infiniti has a history of speaking a great deal but doing little. The Nissan-owned company's plug-in offensive will start in the 2020s, and it provided preliminary details about the technology that motorists can expect to find in showrooms in the not-too-distant future. Eric Rigaux, Infiniti's general manager of product strategy and planning, told Roadshow the firm's engineering department is putting the final touches on two forward-thinking electrified powertrains. The first one will run solely on electricity, while the second one will rely on a gasoline-powered generator to provide more range. Both are being developed to fit into a flexible new platform. Technical details about the electric setup remain vague, so we don't know how big of a battery pack Infiniti will use, or how many motors will draw electricity from it. However, Roadshow learned the gasoline-electric layout will never need to be plugged in, because a 1.5-liter, three-cylinder engine equipped with Infiniti's innovative variable-compression technology will produce the electricity it needs to run. The triple won't directly spin the wheels; it will channel the juice it creates to a battery pack. It's not a zero-emissions solution, but it's one that makes a lot of sense, because users won't need to wait for a charge, and they'll be able to drive for about 500 miles between fill-ups. The now-defunct Chevrolet Volt featured a similar drivetrain, but owners had the possibility of plugging it in. Infiniti won't give motorists that option; there won't be a plug anywhere on the car. Fluid-filled motor mounts and active noise cancellation will ensure the passengers don't feel or hear the triple whirring away. Meanwhile, two electric motors (one over each axle) will deliver between 248 and 429 horsepower; final specifications haven't been signed off yet. And, because power will come from gasoline, there's no need to integrate a bulky battery pack into the chassis. Infiniti's future gasoline-electric models won't require anything bigger than a 5.1-kilowatt-hour unit, which can unintrusively be stuffed under the trunk floor or sandwiched between the floor and the rear seat. Infiniti chose a crossover to inaugurate its battery-electric powertrain; the QX Inspiration concept (pictured) unveiled during the 2019 Detroit Auto Show shed light on what the model will look like.

F1-inspired, 563-horsepower Infiniti Q60 Project Black S details finally revealed

Despite being first revealed at the 2017 Geneva Motor Show, Infiniti has been quite coy concerning the details of its F1-inspired hybrid super coupe, the Q60 Black S. That ends at this year's Paris Motor Show, where the company has finally spilled specific information about the car. It's technologically fascinating, even if the on-paper performance doesn't sound all that shocking. Total power output of the concept, now called Q60 Project Black S, is 563 horsepower, with final torque figures yet to be announced. That power comes from a combination of the twin-turbocharged 3.0-liter V6 found in the Q60 Red Sport 400, along with a trio of motor-generator units that have similar functionality as those found in the Renault Sport F1 car's KERS (Kinetic Energy Recovery System). One large one is connected to the rear axle and generates electricity under deceleration like most hybrids, and it can deliver 160 horsepower under acceleration. The other two motor-generators are coupled to the turbochargers. They generate power under acceleration as the turbines spin. They also act as an electrical anti-lag system, spinning up the turbines when hitting the throttle again after it has been closed in order to provide maximum boost immediately. Power for and from these motor-generators is stored in a 4.4-kWh lithium-ion battery pack. All the powertrain's power goes through a seven-speed automatic transmission to the rear wheels via a mechanical limited-slip differential. The company claims it can hit 62 mph in under 4 seconds. One of the advantages of this powertrain is that electricity is generated both on acceleration and deceleration, which helps maintain battery charge so the motor assistance can be used more of the time. How aggressive the car is with the electrical boost is determined by which mode the vehicle is in, Road, Quali (for qualifying), or Race. Road is the most conservative, whereas Quali is the most aggressive. The reason for this is that if you're qualifying, you have to go the fastest you can in a short amount of time. A digital simulation of the car running a lap in Quali mode at Circuit de Catalunya estimated it would use 15 percent of the battery charge. That means it could do a little over six laps in that mode and maintain full use of its electrical assists. Race mode conserves battery life more, since you'll want that power over the course of the race. A downside to the Project Black S hybrid system is that it's really heavy.