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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2020 Infiniti Edition 30 cars debuting at Pebble Beach Concours d'Elegance

Infiniti is celebrating its 30th anniversary at the Pebble Beach Concours d’Elegance next week, and itÂ’s rolling out a special edition for several models in its lineup. The anniversary cars are to be called Edition 30, and all of them feature similar changes. YouÂ’ll be able to get an Edition 30 for the Q50, Q60, QX50, QX60 and QX80. ThatÂ’s two sedans and three SUVs that are said to arrive in dealers this fall as 2020 model year cars — even though Infiniti launched in 1989, the first car it sold was a 1990 model year, so this matches up perfectly. Pictures of the Edition 30 cars are scant, but weÂ’ll be able to check them out in person at Pebble next week. Infiniti says they all feature special dark chrome accents in the exterior grille surround, fender trim and a little around the rear end, as well. YouÂ’ll get black side mirrors, dark gunmetal gray wheels and a body color rear apron. Additionally, all of them will be equipped with the ProAssist package as standard. This package includes driver assistance features like adaptive cruise control, distance control assist, a 360-degree camera, backup collision intervention and predictive forward collision warning. Pricing isnÂ’t available at this point for the special edition models, and we don't know if production numbers will be limited, either.

Nissan and Infiniti recall 1.2 million vehicles because backup camera might go blank

Nissan North America has issued a recall for more than 1.2 million vehicles due to the ability to change backup camera settings to the point where there is no image in the display. The recall, which was filed with NHTSA on Sept. 12, 2019, includes cars, trucks, crossovers, SUVs, vans, and coupes across both the Nissan and Infiniti lineups.  Reported by Automotive News, NHTSA recall No. 19V654000 affects a total of 1,228,830 vehicles across two brand lineups and more than two dozen models. It includes the 2018-2019 Nissan Altima, Frontier, Kicks, Leaf, Maxima, Murano, NV, NV200, Pathfinder, Rogue, Rogue Sport, Sentra, Titan, Versa Note, Versa sedan; and 2018-2019 Infiniti Q50, Q60, QX30 and QX80. It also lists the 2019 Nissan GT-R and Taxis, as well as the 2019 Infiniti QX50, QX60, Q70, and Q70L. According to the recall, it is possible to adjust the backup camera and display settings "such that the rearview image is no longer visible and the system will retain that setting the next time the vehicle is placed in reverse." Although this type of occurrence would be extremely rare and most likely a mistake made by the driver, its real possibility means all of these cars are technically breaking the law. Federal Motor Vehicle Safety Standard (FMVSS) No. 111, "Rear Visibility," says so. According to Automotive News, this recall is not limited to the United States and also affects vehicles in Canada, South Korea, and Israel. The recall begins Oct. 19, 2019, and Nissan will provide affected customers with a free software update to fix the issue.