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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti Q50 Eau Rouge running prototype driven by Sebastian Vettel

Infiniti's high-performance Q50 Eau Rouge concept might be one of the biggest teases in the current automotive world. It was first shown at the 2014 Detroit Auto Show as a body without an engine. Then, the sports sedan arrived at the Geneva Motor Show with a modified version of the turbocharged V6 from the GT-R under the hood, tuned to 560 horsepower and 443 pound-feet of torque, and with all-wheel drive. However, it was still just a concept. Finally, the Japanese luxury automaker is showing us what the Eau Rouge can do on the road - briefly.
The company brought reigning Formula One champ Sebastian Vettel along to get behind the wheel, for this all-too-short video from the Millbrook Proving Ground in the UK. There's more good news too. While Infiniti isn't saying that it's definitely going to build the Eau Rouge, it is "pressing ahead with the evaluation." More info about these tests will be released at the 2014 Beijing Auto Show at the end of April. Scroll down to watch Vettel drive the Q50 Eau Rouge and read a little more about it.

Infiniti showcases Vision Gran Turismo concept in the metal

Automakers have been clamoring to convey their ethos to a new generation and cast their brand in a positive light through the Vision Gran Turismo series. But while these concepts are designed for the virtual reality of Gran Turismo 6, some automakers have gone a step further by pulling their creations out of cyberspace and rendering them in the metal. And that's just what Infiniti has done with its design. Infiniti revealed its Concept Vision Gran Turismo back in December, striking a a sleek, low-slung form that looks more polished than a racing car but more track-focused than most concepts. It's powered (at least hypothetically) by a 4.5-liter V8 hybrid powertrain, with center-lock carbon-fiber wheels and rearward-biased 45/55 weight distribution. It's the kind of beast we'd love to drive, but while that may only be possible on Playstation, at least we know it does exist in physical reality – even if only as a full-scale model. Infiniti showcased it alongside the Q80 Inspiration and Q60 Concept at an exclusive event during the Shanghai Motor Show last week, but just revealed the photos now, so you can scope them out in the slideshow above. Related Video: Show full PR text INFINITI VISION GT DISPLAYED OUTSIDE ITS ONLINE WORLD FOR THE FIRST TIME SHANGHAI, China – Last week at the 2015 Shanghai auto show, Infiniti held its inaugural Infiniti Design Night ahead of Auto Shanghai 2015. The evening occasion took place at the Shanghai Himalayas Art Museum. Under the theme of "Aesthetics of Contrast," Infiniti Design Night showcased three design concepts showing an exciting path to Infiniti's future: the Q80 Inspiration (first shown in Paris, October 2014), Q60 Concept (Detroit, January 2015), and the Vision Gran Turismo designed especially for the latest Gran Turismo® 6™ video game. This was the first time the Vision GT was displayed as a real "flesh and bones" concept car, having only been seen and experienced digitally in GT6 prior to this event. The dramatic Infiniti Concept Vision Gran Turismo The Infiniti Concept Vision Gran Turismo is a vision of what a high performance Infiniti could look like in the future. Available for download in GT6 exclusively on the PlayStation®3 system, it was created through close collaboration with the creators of Gran Turismo®, the racing game franchise developed by Polyphony Digital Inc. that has sold more than 72 million copies worldwide.