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Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti Q60 Concept a shadowy vision of future coupe

Until now, the Infiniti Q60 has been one of the brand's holdovers from its old naming scheme and previous design ethos, as a rebadged G37 Coupe. Those times are coming to an end though, because we are getting our first glimpse at a Detroit Auto Show-bound concept that previews the next-gen two-door. Infiniti's freshly released teaser shows the sport coupe concept in shadowy silhouette. Based on this photo, we can see that the Q60's design features delicately swooping lines with a touch of hard-edged contrast coming from sharp creases in the body. Portions of it, especially towards the rear, bring a little of the Q80 Inspiration from the Paris Motor Show to mind. A previous rumor suggests this shape is very close to the actual design of the production version. Infiniti subtly reiterates that in its release by saying the concept foreshadows the styling we might see in future products from the luxury automaker. Scroll down to read the concise announcement for the Q60 concept. Infiniti Q60 Concept: The Power of Exhilaration December 12, 2014 Hong Kong – Infiniti today gives an intriguing first look at the premium sports coupe concept to be displayed at the 2015 North American International Auto Show (NAIAS) in Detroit. Muscular lines are revealed in the silhouette of the Q60 Concept: pure, well-defined contours, making the concept's intentions easy to understand at first glance. Overall proportions and full-sized wheels placed out at the corners of Q60 Concept make an unmistakable design statement and add to the exhilaration of the performance coupe. This latest concept builds upon the design language seen on recent Infiniti concept cars, foreshadowing the strong visual consistency to be a key ingredient of products in the future Infiniti lineup. ENDS