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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

2022 Infiniti QX55 marks the company's foray into crossover 'coupes'

Using a formula proven by the major German luxury car companies, Infiniti is now getting in on the crossover "coupe" game. The 2022 Infiniti QX55 takes the QX50 small crossover and adds a fastback roofline for a sportier look. Infiniti says the design makes the QX55 a spiritual successor to the FX crossover of the mid-to-late-2000s and early 2010s. We're not sure if the mechanical bits live up to the rear-drive-based FX chassis, but the low roof and curvy body do share a connection to that old SUV. In fact, the QX55 looks rather striking, and the flowing lines work nicely with the simple, arcing roof. Some other small tweaks to the base styling emphasize the QX55's style focus including a more pronounced grille with larger air intakes surrounding it at the front. At the back, the license plate mount has been moved to the bumper, allowing for prominent Infiniti lettering on the hatch. Additionally, 20-inch wheels are a standard feature on all QX55 models. The rest of the QX55 is basically the same as the QX50. It shares the turbocharged, variable-compression engine making 268 horsepower and 280 pound-feet of torque. It's mated to a CVT and all-wheel-drive, which is standard on all QX55 models. The interior is carry-over with dual infotainment screens and an asymmetric, driver-focused dash design. Like the QX50, it can be slathered in two-tone leather for a very premium feel. The debut vehicle features a bold black and red color combination. The QX55 goes on sale this coming spring. It will be available in three trim levels: Luxe, Essential and Sensory. Pricing hasn't been announced, but expect it to be a bit more costly than the equivalent QX50. For reference, a QX50 Luxe with all-wheel-drive starts around $44,000, and at the other end of the spectrum is the QX50 Sensory with all-wheel-drive starting at around $53,000. Related Video:

Infiniti QX30 Concept is... a mountain lion that stings?

According to Alfonso Albaisa, Executive Design Director at Infiniti, "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular." He added, "With its higher stance and edgier design to match its tough capabilities, you can almost visualize how the QX30 Concept floats like a butterfly and stings like a bee." We're not quite sure that it looks like a mountain lion or whether it buzzes and stings, but it's definitely more aggressive than the Q30 Concept that it shares a good deal of underlying structure with, and that seems appropriate. We also think it stands apart as different than the cars it will compete against, like the Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore, which is a good thing, considering that those models have a solid head-start in the burgeoning premium compact crossover segment in which the QX30 will play. Power in this conceptual crossover comes from a 2.0-liter, turbocharged four-cylinder, and a seven-speed automatic transmission sends power to all four wheels, but Infiniti is quick to say that the QX30 will boast "a wide range of powertrains," so perhaps a hybrid or diesel could join the fray in some markets. We'll have to wait and see, but Infiniti says the QX30 is "earmarked for production" in 2016. Feel free to read more in the press release below, but not before scrolling through our high-res gallery of live images from Geneva, above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Stylish and Capable: Infiniti QX30 Concept debuts in Geneva – Infiniti's precursor to a premium compact crossover – Sharp design, rugged looks and command sitting make QX30 Concept the ideal urban explorer – Hints at a full range of powertrains to suit every need Hong Kong/Geneva – Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers. Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.