2006 Infiniti M45 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Red Bull Racing unveils RB10 as pre-season testing kicks off

Ladies and gentlemen, here's the car that will win the 2014 Formula One World Championship... probably. Maybe. The success of Red Bull Racing over the past several years means that the debut of its 2014 challenger is one of the more note-worthy events of the preseason, showing off the latest piece of aerodynamic mastery from Adrian Newey.
Like the Ferrari F14 T, the Red Bull RB10 features a more conventional nose, which still plunges rather dramatically ahead of the front wheels. We're seeing a very interesting split early in the season between the top teams like Red Bull and Ferrari, who are opting for a more traditional design, and the mid-pack challengers, which are being more aggressive with their aerodynamics. Seeing how this plays out during the season will be very interesting. As for RBR's design, it's attractive, but wasn't easy to pen, according to Newey, who found the turbocharged V6s a difficult piece in the new F1 puzzle.
"Whereas the V8s were a very well-known package, with these power units, the engine itself is easy enough to install, but then of course you've got the turbocharger, the intercoolers, and the electrical side in terms of the motor generator units and much bigger batteries," Newey told the official Formula One website.

Infiniti teases the next generation QX80 SUV

Our latest teaser ahead of the New York Auto Show comes to us from Infiniti. The company didn't reveal anything more than a name, the QX80 Monograph, and the single picture seen above. However, we can determine a few things from this tidbit of information. First, Infiniti is teasing a vehicle that will represent the upcoming successor to the current QX80 SUV, albeit in concept form. Second, the SUV is going to see a fairly significant redesign. The headlights are now lined up with the top half of the grille rather than the bottom, and the tops of the fenders are higher. This provides a more aggressive, square-shouldered appearance. The lower vents and front spoiler look more aggressive, too. The SUV will be fully revealed on April 11 in time for the New York Auto Show, as will more details about the vehicle. At that point we should know if this is a completely new vehicle, or a substantial refresh of the current Nissan Patrol-based SUV. Related Video: