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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Infiniti's fastback 2021 QX55 crossover shows its stylish rear end

First announced in August 2019, the Infiniti QX55 will finally make its global debut on Tuesday, November 17. Nissan's luxury division released a preview image that gives us the best look yet at the next addition to its range. The QX55 is closely related to the QX50 crossover under the sheetmetal, but it stands out from its more family-friendly sibling with a rakish, fastback-like roofline that will inevitably attract the coupe label. It will be to the QX50 what the BMW X4 is to the X3. Although we haven't seen its front fascia yet, Infiniti's preview image shows the rear end wears horizontal LED lights that stretch deep into the quarter panels, along with a roof-mounted spoiler. We were pleasantly surprised by the QX50's upmarket interior, so we're expecting a comparable degree of opulence in the QX55. It's too early to tell if Infiniti will simply copy the 50's cabin layout and paste it inside the 55, or if the latter will receive a look of its own. Similarly, technical specifications won't be published until the model's introduction. We expect that the VC Turbo four-cylinder engine, which was a finalist for the 2019 Autoblog Tech of the Year award, will appear on the roster. All-wheel drive will certainly be available, and Infiniti may offer an entry-level variant with front-wheel drive. Infiniti will present the 2021 QX55 online Tuesday during an event that will star singer Aloe Blacc. It will stream the concert-unveiling cross on its various social media platforms starting at 8:55 p.m. Eastern time, 5:55 p.m. Pacific time. Built in Mexico, the model will arrive in American showrooms in early 2021 with a base price pegged above $40,000. What's next? The QX55 will stand out as the first model released under Infiniti's Nissan-Plus strategy, which was presented as a way to cut costs and boost profits by increasing the number of components it shares with its parent company. However, leaning more heavily on Nissan will not dilute its image or its products, according to executives. Stylists are in the process of overhauling Infiniti's design language, and the brand's reboot will put a major emphasis on technology. Looking ahead, the QX will be followed by the next-generation QX60, which is tentatively due out in 2021 as a 2022 model, and by the company's first series-produced electric car. Related Video:

Infiniti spruces up the Q50 for 2018

Though overshadowed by the literally larger QX80 Monograph SUV concept, Infiniti's revised 2018 Q50 still made an appearance at the stand in New York. It joins a long list of cars including the Acura TLX, Hyundai Sonata, Mitsubishi Outlander Sport, VW Golf, and Toyota Sienna and Yaris that all went under the knife for the show. The Infiniti Q50's update may be one of the most mild, though, as it only consisted of cosmetic changes. Up front, the grille has been enlarged and given more prominent swoops at each corner. On the S version, sharp creases appear on either side of the primary grille and descend down to the lower, center grille. The outboard grilles of the front bumper have changed shape, too, and they now feature contrasting black plastic trim. The standard Q50 has a new bumper, as well, and though less aggressive than the S version, it still looks sporty with a more pronounced chin spoiler. Both iterations of the 2018 Q50 share the same tail end. The main change is in the rear bumper. A center diffuser has now appeared at the base. The contour of the diffuser is echoed by two creases in the bumper at progressively higher points. On the S model, the panel between the diffuser and the first crease is painted black, and the diffuser is painted in the body color. The standard model's entire bumper is painted in body color, and the diffuser looks to be a more muted black or gray. Inside, even fewer changes have been made. A new steering wheel with reshaped thumb grips is now included. Infiniti also added new stitching to the instrument panel cover and leather shift knob. You'll be able to examine all of these changes up close at an Infiniti dealer this summer when the cars arrive. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.