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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Watch Sebastian Vettel become first driver to lap Sochi GP circuit

In April of last year, Sebastian Vettel and David Coulthard drove the unpaved Sochi Formula One circuit in a pair of Infiniti M sedans, getting both muddy and airborne in the process. Now with tarmac laid down and fences put up, Vettel and Coulthard have gone back to the Black Sea vacation spot for another hot lap, this time in a Q50 Hybrid and without the need for mud flaps.
Sochi has earned the blessing of F1's race director, so now the next test will be the fans. With a healthy amount of wall-and-fencing along the straights, it has shades of Valencia for the viewer. We hope it will be much more exciting than its Spanish counterpart when racing happens on October 12. You'll find more videos below covering Infiniti's visits to the Sochi Autodrom, and a press release on the latest lap.

2022 Infiniti QX55 pricing is out, and it carries a premium over the standard QX50

Pricing for the coupe-ified 2022 Infiniti QX55 crossover is out, and just like every other coupe-like version of a crossover, it’s more expensive than the regular one.  For starters, the QX55 comes with standard all-wheel drive. It also starts at the second trim up the QX50Â’s hierarchy, Luxe. The premium over an equivalent QX50 is $3,000, landing the QX55 at a $47,525 starting price, including the $1,025 destination charge. There are only two other trims available: Essential and Sensory. A QX55 Essential starts at $52,625 and adds leather seats (heated/cooled in front), a heated steering wheel, navigation, 16-speaker Bose audio and a 360-degree camera. For a little more cash, you can tack on a ProAssist and ProActive package to the Essential trim for a host of driver assistance features, including all the goodies weÂ’re accustomed to in NissanÂ’s ProPilot Assist. The last and top trim is Sensory, and it starts at $58,075. You get all the packages and features of the lower trims, plus a motion-activated hatch, semi-aniline leather seats, open-pore wood trim, tri-zone climate control and ambient lighting. Unlike the regular QX50, there is no top-of-the-line Autograph trim. If youÂ’re interested in a QX55, Infiniti says itÂ’s opening up a digital reservation program today. If you reserve one via this method and go through with the purchase or lease, Infiniti promises you the choice of “a tasteful trendsetting gift.” Your options include a Transparent Sound speaker, Away luggage bundle or a Tom Dixon Brew coffee set. QX55s will start landing in dealers this spring, where you can buy one the old-fashioned way, sans gift. Related video: