2013 Infiniti Jx Awd 4dr on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti QX30 Concept teased ahead of Geneva reveal

Nearly a year and a half after Infiniti unveiled the first Q30 Concept at the 2013 Frankfurt Motor Show, the company is preparing to unveil a high-riding version of the concept, wearing the QX30 moniker, ahead of next month's Geneva Motor Show. While we've yet to receive any details on what to expect of the new QX30 Concept, Infiniti has issued a single teaser image of the car's shapely backside, revealing a pair of trapezoidal exhausts that have been integrated into the rear bumper. That bumper sits particularly high to accommodate what looks to be a small hatch with a prominent space between the slim ribbons of the LED taillights. Similarities to the Q30 hatch, meanwhile, are obvious. The taillights are similarly shaped, as is the tailgate and the integration of the dual exhausts (although they are shaped differently on the QX30). Of course, as soon as Infiniti bothers to release the full and complete details for its upcoming concept, we'll be sure to relay those on to you. Until then, have a peek at both the Q30 and the QX30 and let us know what you think in Comments. Infiniti gears up for premiere of QX30 Concept in Geneva Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month. The QX30 Concept is the Infiniti design vision which will inspire a new premium compact crossover targeted at a new generation of premium customers. Set to be revealed at Infiniti's press conference, scheduled for 14:30 on 3 March in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment. The potential customers for such a concept are searching for a product to suit their 'urban week and get-away weekend' lifestyle and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.