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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan backing off IDx, BladeGlider and Infiniti Eau Rouge amid focus shift

Nissan and Infiniti are officially under the microscope after their presentations at the 2015 Detroit Auto Show focused on the new Titan pickup and Q60 Concept, but lacked any and all mention of allegedly production-bound examples of the Q50 Eau Rouge, IDx and BladeGlider EV concepts. Automotive News reports that the lack of info on the three concept cars, which had previously heralded a more performance-minded Nissan/Infiniti, has signaled a shift in priorities at the Japanese company. Instead of driver-oriented models, emphasis is seemingly being focused more on volume offerings. Nissan was subject to a pair of high-level executive departures last year, with both Andy Palmer and Johan de Nysschen departing for Aston Martin and Cadillac, respectively. Both execs were strong proponents of more driver-oriented offerings, with Palmer championing the compact, rear-drive IDx coupe and de Nysschen backing the high-performance Q50 Eau Rouge. While Palmer has been mum on his former employer's alleged move away from performance, de Nysschen made headlines last month after calling out a Nissan vice president in a Facebook post saying he "heard a rumor that Noboru Tateishi is going to cop-out and shelve the Eau Rouge project now that I'm not there to pressure him," while adding that the VP has "more enthusiasm for 'driver's aid's,' apparently, than 'driver's cars.'" AN reached out to Infiniti, with North American VP Michael Bartsch telling the publication that no decision had been reached about the Eau Rouge and that the company was more focused on rebuilding its core portfolio. Featured Gallery Nissan IDx Nismo View 34 Photos Related Gallery Infiniti Q50 Eau Rouge Concept View 24 Photos Related Gallery Nissan BladeGlider Concept View 22 Photos News Source: Automotive News - sub. req.Image Credit: Nissan, Infiniti Rumormill Infiniti Nissan Coupe Luxury Performance Sedan infiniti q50 infiniti q50 eau rouge nissan bladeglider concept

Infiniti's variable compression engine in the 2019 QX50 is the first of its kind

The world's first variable compression ratio engine is here, in a production car. That car is the 2019 Infiniti QX50, debuting this week at the Los Angeles Auto Show. The midsize crossover has seen a refresh that has brought it an all-new platform together with new driver assist features, but it's the engine that's the centerpiece here. Nearly everything is continuously variable under the hood of the QX50 – not only the new shift-by-wire XTRONIC CVT. The new VC-Turbo gasoline engine is able to change its compression ratio from 8:1 to 14:1, or anything in between depending of the driving situation; whether there is need for top-end power or turbodiesel-like torque from low revs, or optimized fuel economy. The pistons' reach is continuously adjusted by an electric "Harmonic Drive" motor, which controls a multi-link system, affecting the top-dead-center of the pistons and changing the compression. The engine can also switch between efficiency-maximizing Atkinson cycle and regular combustion cycle, on the go – and there's both multipoint injection and gasoline direct injection employed. The result is 268 horsepower at 5,600 rpm and 280 pound-feet of torque at 4,400 rpm; good figures for a 2.0-liter four-cylinder gasoline engine with a single-scroll turbocharger. Infiniti says that the FWD version's fuel economy of 27 miles per gallon combined is 35-percent better than the previous-generation V6 engine; in AWD guise, it reaches 26 mpg, which is a 30-percent improvement. The new engine is pretty much all-aluminum, but the vaguely magical-sounding "transformative multi-link components" behind the variable compression system are made from high-carbon steel alloy. The engine's multi-link system also enables it to do away with any balancing shafts, and Infiniti compares its smoothness to a V6 rather than a regular four-cylinder. In addition to the aforementioned tech, the VC-Turbo engine has the world's first active engine mount vibration damping system to smoothen its operation even further. Related Video: