2012 Infiniti G37 Journey Sedan Journey on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

The Nissan Ariya was nearly the new Murano

NEW YORK — In addition to providing thoughts on a future Xterra while at the New York International Auto Show, Nissan Americas Senior Vice President and Chief Planning Officer Ponz Pandikuthira also talked with us a bit about EVs, and more specifically model lines and nameplates. We've seen a few strategies ranging from almost completely new and parallel model lines (such as Hyundai's Ioniqs and Kia's EV#s), to reusing old names on still similarly parallel models (such as Chevy's Equinox, Blazer and Silverado EVs), and of course blends of the two. So far, Nissan has gone with the separate model route with Leaf and Ariya, but that may not be as much the case in the future. Pandikuthira noted that now, consumers don't have as much interest in their EVs being some completely unique, statement piece. As such, both Nissan and Infiniti will be adding EVs to existing nameplates more so than totally new model lines. He didn't say whether they would simply be electric variants of existing internal combustion models, or something like Chevy's model, though. But he did note that the Nissan Ariya was, at one point, considered as a possible Murano successor. It certainly would make sense to us. The Ariya is a distinct-looking crossover, and one with a very upscale interior, both key tenets of the Murano from that model's introduction in the early 2000s. Plus, the Murano is in pretty dire need of a replacement, as the current generation dates back nearly a decade ago to the 2015 model year. The reason Pandikuthira gave for the Ariya decision was that the crossover represented enough of a change in Nissan's EV technology and capabilities that the brand wanted to highlight that with a unique nameplate. Nissan won't be ruling out the possibility of new EV-only models, though. Just like with Ariya, Pandikuthira told us that if a planned car is unique enough, the company will still be open to a new line. But expect more, say, electric Rogues and Altimas than totally new names. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.