2007 Infiniti G35 Sport At on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2023 Infiniti Q50 Red Sport 400 Black Opal steals Midnight Purple thunder

The Infiniti Q50 Red Sport 400 gets a special wardrobe option for 2023, a Black Opal iridescent paint job that shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber decklid spoiler, accessories certain to suit any of the color-shifted hues. Grouped into a Black Opal Edition Package, the styling upgrade adds $2,200 to the price of the Q50 Red Sport 400 that starts at $59,575 before options. The inclusion of the word "Edition" is the clue to this being sold in limited numbers. Infiniti didn't say how many would be offered for our market, but based on the historical connections Infiniti is making with this, we expect it won't be more than a few hundred. Black Opal on the Q50 wants to trace its lineage to the now legendary Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998. Quick history lesson: There was a Midnight Purple that first appeared on the R33 GT-R, known as Midnight Purple I or by its paint code LP2, but it was solid metallic purple. Nissan introduced the iridescence with Midnight Purple II (LV4) with a blue-green color shift on the R34 GT-R, then did it again with Midnight Purple III (LX0) that shimmered blue-orange. All three were limited editions, and all three get huge money at auction now. Nissan let loose an R35 GT-R with a Midnight Opal paint job for the 2014 model year, restricted to 100 units worldwide. The redux came for the 2022 model year with the GT-R T-spec that could be had in Midnight Purple, also limited.    That's where the Black Opal Edition Q50 Red Sport 400 gets its mojo from. The 3.0-liter twin-turbo V6 with 400 horsepower and 350 pound-feet of torque doesn't hurt, either.

2022 Infiniti QX80 gets an interior update with new, big touchscreen

The 2022 Infiniti QX80 is getting a light interior update in the form of a new touchscreen infotainment system and center stack. If you’ve seen the 2021 Nissan ArmadaÂ’s refreshed interior, then youÂ’ve seen the new QX80Â’s, because they share the same center stack and touchscreen now. This new infotainment system runs on a 12.3-inch high-res screen that sits perched at the top. ItÂ’s capable of wireless Apple CarPlay, but only wired Android Auto. Infiniti says navigation comes standard, too. We liked the new touchscreen in the Armada far more than its outgoing unit, which was ancient technology by the time it was replaced. This new screen is vibrant, features much quicker responses to inputs and is all around a massive step up in tech. YouÂ’ll see the new QX80 also has all the updated controls below the touchscreen, too. We get new dials and buttons (far fewer than before) for the radio and climate controls. Plus, the new layout necessitated a new air vent design. Say goodbye to the dual-screen layout, too, as thereÂ’s no second touchscreen in the lower part of the stack — thatÂ’s a very good thing. Taking up some of that space is a new storage cubby that can be hidden via a piece of wood trim. Flip it open, and youÂ’ll reveal a wireless phone charger and access to a 12-volt outlet.  Besides this interior change, the rest of the 2022 QX80 is carryover. It looks the same from the exterior, and itÂ’s still rocking the 5.6-liter V8 that makes 400 horsepower and 413 pound-feet of torque. Neither pricing nor availability for the updated QX80 were made available today, but donÂ’t expect it to be too much more than the $70,545 base price it enjoys now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.