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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

The yin and yang of the 2017 Infiniti Q50 Red Sport 400

When we first drove the Q50 Red Sport 400, Infiniti had the car out at a prepared slalom-and-cone course in a large, open parking lot. The car was stacked up against another Q50 without the Direct Adaptive Steer steer-by-wire system, and the course was designed to show that the DAS-equipped Red Sport 400 (it's a $1,000 option) required less steering input to master the same course. With all due respect to Infiniti, which is invested in this unfortunate system and has been working hard to revise it, the comparison doesn't make a lot of sense. The non-DAS Red Sport 400 has a steering ratio of 15:1 in RWD and 16.7:1 in AWD forms. The DAS system can vary between 12:1 and 32.9:1 in RWD and 11.8:1 to 32.3:1 in AWD flavors. At its extremes, the DAS system's ratio is vastly different than the fixed-ratio cars. So sure, with a super-quick steering ratio available, the DAS driver's going to do less work. It's all in the gearing. Does this mean it's better, that the steering feel is more natural, that it's easier to hustle quickly? The amount the driver saws at the wheel isn't an indication of that, necessarily. After a few days in a rear-drive Red Sport 400, I'm saying that the spooky disconnection between the driver and the front wheels would be a severe deficit to a driver on a real autocross course. It's not like the DAS system is choosing bad ratios within its range, it's just not supplying the feedback to make it enjoyable. Knowing what your front tires are up to is critical. I can hear you saying right now, "But what Q50 Red Sport 400 owners are going to autocross their cars?" Sure, but it was just a means to an end: showing off the DAS in a good light. And in that case, it probably did. The thing is, in isolation, not back-to-back with a non-DAS car with a slow steering ratio, the DAS system has the same issues it's always had: It simply doesn't feel natural. It doesn't feel intuitive. There doesn't seem to be any real advantage over a slightly quicker rack. I don't hear about people making buying decisions based on how much work they have to do sawing at the wheel, do you? So, that's one side of the Q50 coin – one that's hard to ignore if you're an enthusiast and steering feel is an important connection between you and the vehicle you just dropped a large hunk of change on, and will be spending a lot of your time in. The other is that there's a really compelling reason to drive a Red Sport 400: The 3.0-liter, twin-turbocharged V6 is a monster.

Nissan sets 2017 sales record with help from Rogue, Titan, and Armada

Nissan Group said its U.S. sales climbed 1.9 percent in 2017 to an all-time record of more than 1.59 million vehicles sold. Free pizza in the conference rooms in Nashville, right? But a closer look shows the company mirroring overall industry trends, with plenty of declining-popularity cars but also a few aging trucks and SUVs. Taken together, Nissan's trucks, SUVs and crossovers saved the day, selling an all-time high of 765,624 total units, up 15 percent from 2016. That offset a 10.9-percent drop in sales of Nissan's cars, as volume sellers like the Altima and Versa posted steep drops. Also buoying overall results was the Infiniti division, which gained 10 percent from the previous year on the strength of models like the Q60 and QX30. Nissan's record year owes a lot to the Rogue, its compact crossover, which set an annual sales record with 403,465 vehicles, an increase of 22.3 percent. Sales of the Titan, Nissan's full-size pickup, grew an impressive 141.9 percent to 52,924 units, while the Armada, a full-size three-row SUV that was all-new for 2017, also saw a huge jump in sales (154.1 percent) to 35,667. Infiniti, meanwhile, saw overall sales climb 10.9 percent on the strength of huge gains by the Q60 Coupe, which rose 170.8 percent, and the QX30 crossover, which grew almost 524 percent. That being said, Infiniti volume is relatively low. The Q60 Coupe sold a total of 40,444 units and the QX30 14,093 for 2017, while Nissan shifted 40,172 Rogues in December alone. On the car side, the Maxima did well, gaining 7.9 percent to finish at 67,627. Volume-wise, the Sentra dominated, nudging up 1.7 percent to 218,451. But the rest of the lineup mirrored industry trends for the car segment, with steep drops for the Altima (down 17 percent), battery-electric Leaf (-19.8 percent), Versa (-19.2 percent) and Juke (-48.1 percent). Several truck, crossover and SUV models are also not faring so well. The aging Frontier pickup, last updated in 2005, fell 14.5 percent, the Pathfinder slipped by 0.8 percent, the Quest minivan plummeted 55.5 percent and the upscale Murano crossover fell by 11.8 percent. A Nissan spokesman says the Quest is no longer being built for the U.S. market starting with the 2018 model year. Meanwhile, reinforcements are coming. Nissan has said it's planning a new generation of the Frontier, its entry-level pickup, but hasn't clarified when.