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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

2014 Infiniti Q50 debuts G-replacing design, new hybrid model

Feast your eyes upon the all-new 2014 Infiniti Q50. Say what you will about Infiniti's new Q and QX naming system, but after looking at the new Q50 unveiled today at the Detroit Auto Show and checking out its feature list, we're having a hard time coming up with any additional criticisms. The highlights of the Q50, which goes on sale this summer in the US, include the eye-catching design, innovative cabin technology and a fuel-efficient hybrid model.
The Infiniti G has always had a focus on leading-edge styling, and its replacement is no different. We can easily see that the basic theme of the Q50 was inspired by the Infiniti LE Concept we saw earlier in the year. The edges are a little toned down for the production design, but the overall look is there with the fluidic lines, crescent-shaped C-pillar, the now-signature grille and the horizontal headlights and taillights. Compared to the current G Sedan, the Q50 is longer, wider and lower than its predecessor, and it's also more aerodynamic with a drag coefficient of just 0.26, putting in between the Chevrolet Volt (0.28) and the Toyota Prius (0.25).