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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti Prototype 10 single-seat speedster unveiled at Pebble Beach

PEBBLE BEACH, Calif. — Infiniti's new Prototype 10 takes inspiration from last year's Prototype 9 concept, but instead of minimal bodywork and open wheels, adopts the long and sinuous profile of classic speedsters of the past. And the concept's electric powertrain hints at the Japanese automaker's future. Infiniti says that all new production models from 2021 onward will have some sort of electrification, spread across pure battery-electric vehicles, parallel hybrids and e-POWER series hybrid powertrains. The overall shape of the Infiniti Prototype 10 recalls classic race cars like the 1950s-era Jaguar C- and D-Types. There's virtually zero wind protection for the single passenger, but there's a prominent headrest that incorporates a fin-shaped aero element. Air intakes are plentiful and festooned with close-set vertical bars that remind us of last year's Prototype 9 concept. There are lots of striking details in the Prototype 10's flowing bodywork. Slim, almost slit-like lights up front sit below the level of an Infiniti logo highlighted by negative space. In profile, a virtual line cuts across the vehicle front to rear. We look forward to seeing how some of these elements are incorporated into future production vehicles from Infiniti. View 17 Photos We don't have any details on what's actually powering the Prototype 10 as its sits, other than the fact that it's electric, of course. But we do know that the concept uses Infiniti's steer-by-wire Direct Adaptive Steering system. We can also see that the interior compartment is minimalist in design, clearly in an effort to keep the driver's focus firmly on the road ahead. Though much of the commentary surrounding the Prototype 10 will undoubtedly be about its radical bodywork, it may be the vehicle's chassis that is most relevant to Infiniti's production electric vehicle plans. The company describes the Prototype 10's chassis as rigid, modular and flexible with a flat floor and says such a platform would underpin its future electrified vehicles, including sedans, SUVs and sportscars. Stay tuned for more on the Infiniti Prototype 10 as we meander the remainder of Monterey Car Week here in California. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.