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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q50 Eau Rouge running prototype driven by Sebastian Vettel

Infiniti's high-performance Q50 Eau Rouge concept might be one of the biggest teases in the current automotive world. It was first shown at the 2014 Detroit Auto Show as a body without an engine. Then, the sports sedan arrived at the Geneva Motor Show with a modified version of the turbocharged V6 from the GT-R under the hood, tuned to 560 horsepower and 443 pound-feet of torque, and with all-wheel drive. However, it was still just a concept. Finally, the Japanese luxury automaker is showing us what the Eau Rouge can do on the road - briefly.
The company brought reigning Formula One champ Sebastian Vettel along to get behind the wheel, for this all-too-short video from the Millbrook Proving Ground in the UK. There's more good news too. While Infiniti isn't saying that it's definitely going to build the Eau Rouge, it is "pressing ahead with the evaluation." More info about these tests will be released at the 2014 Beijing Auto Show at the end of April. Scroll down to watch Vettel drive the Q50 Eau Rouge and read a little more about it.

Infiniti to get Leaf-based electric sedan after all

Infiniti suffered a huge blow a few weeks ago when CEO Johan de Nysschen jumped ship after two years on the job to take the helm at Cadillac. As boss, he spearheaded change within the Japanese luxury brand and was among the biggest champions of the Q50 Eau Rouge. However, the company is far from sunk. Plans put in place prior to de Nysschen leaving are still on the table, according to Nissan product planner Andy Palmer to Automotive News, and that could mean a rosy future for the once AWOL LE sedan (pictured above) and other models.
Back in 2012, Infiniti promised that it would have the LE on the market as a premium electric sedan by 2014. It was supposed to share the battery pack with the Nissan Leaf but with a more powerful, 134-horsepower motor. But have you seen one on the road recently? The luxury EV was eventually shelved, but de Nysschen pledged the idea wasn't dead. Maybe now is a better time for it. According to Automotive News, the LE is rescheduled to launch in 2017 or 2018. The latest version would use the Leaf platform but with a more potent, next-gen battery to give it a range over 90 miles.
Of course, the LE isn't the only thing on the way from Infiniti; it also appears to be planning a two-pronged approach for small cars. Palmer recently tweeted that the company would build the forthcoming Q30 hatchback and QX30 crossover in the UK in 2015. Additionally, the automaker is firing up a new joint venture factory in Mexico with Mercedes-Benz; building compact models there starting in 2017. According Automotive News, the Mexican-built models will be more US-focused while the UK-built ones will appeal more to Europeans.