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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX30 Concept is ready to join the compact crossover fray

Today, the compact crossover market is an automotive Klondike. Automakers are scrambling to stake their claim on an increasingly segmented, increasingly valuable landscape. That's especially true in the premium market, where every Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore sold takes up a piece of market share that requires a great deal of effort for another automaker, in this case Infiniti, to reclaim. That makes the new QX30 Concept, debuting this week at the 2015 Geneva Motor Show, an extremely important vehicle for the Nissan-owned brand. The QX30 Concept has already been "earmarked for production" and will be launched next year, according to Infiniti. When that happens, we'll see a compact CUV with toned down styling from the vehicle shown here, much like the upcoming Q30 production model. It's fair to say the looks of the QX30 are in direct opposition to those of the aforementioned Lexus NX. Where that car is sharp and angular, Infiniti's designers emphasized the "spontaneous and fluid" look of the new concept. Infiniti's most recent, Q50-inspired design language works nicely in a compact CUV form factor. The double-arch grille and its flanking headlights give the QX30 a refined, almost predatory look. That, as it turns out, is intentional. "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular," Infiniti's Executive Design Director Alfonso Albaisa said in a statement. The strong, wavy character lines in the profile lead into the short, chopped rear overhangs. Above the beltline, the rear window is raked forward aggressively, lending the QX30 a coupe-like profile. In the cabin, we can already see the makings of a production car's interior, with two strong material choices – dark brown and blue leather – highlighting the dash. On the concept, purple accent lighting is emitted from the center stack's controls, while the violet shade carries over into what looks like a digital instrument cluster and the speaker surrounds in the doors. Sections of quilted leather on the seats, meanwhile, look very nice, but we doubt they will make it to production on what is ultimately going to be a reasonably priced vehicle.

2023 Infiniti Q50 gets small price bump and Premium Care

The Infiniti Q50 sedan continues for 2023 without the support of its coupe sibling, the Q60. There are just three small changes on the way, one being the addition of Infiniti Premium Care. Expanded to every Infiniti sold or leased in the U.S., Premium Care is a regular maintenance program for items like oil and filter changes, tire rotations, and inspections for up to three years. The second change is a higher price, the Q50 starting at $43,725 including the $1,075 destination fee, a $610 increase over 2022. MSRPs for the three trims next year and differences from 2022 are: Q50 Luxe: $43,725 ($610) Q50 Sensory: $49,425 ($400) Q50 Red Sport 400: $57,575 ($600) The last change is the availability of a Saddle Brown interior, which used to require stepping up to the Sensory. Rear-wheel drive is the standard layout, all-wheel drive can be optioned to any trim for $2,000. The twin-turbo 3.0-liter V6 hold steady at 300 horsepower and 295 pound-feet of torque for the Luxe and Sensory, or 400 hp and 350 lb-ft for the Red Sport 400, shifting through a seven-speed automatic no matter the output. It's possible there are more people who want to know where the Q50 is going than want to buy the car. The brand sold 8,482 Q50s in the first half of 2021, but just 3,717 units in the first half of this year. The high point came in 2016 when 44,007 units moved that year, two years after the sedan went on sale, and the model heading into 2023 has been hanging on for 10 years. The brand talked about a potential new electrified platform for the sedan in 2018, but come 2021 Nikkei Asia reported parent company Nissan would be ending development of all sedans in Japan excepting the Skyline. The Q50 seems like it's doing circles in a product cul-de-sac, knowing there's no point in revamping the current generation or developing a new one. But the car on sale is just bringing down values; unlike much of the rest of the market, there's real money to be saved on a one- or two-year-old Q50. Perhaps when the electric revolution has some power behind it in 2027 or 2028, we could see a return to the hot Infiniti sedans of yore.