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Infiniti's QX Sport Inspiration is still attractive, in Paris, and now gray

Yes, crossovers tend to be boring. But this one is pretty! Then we remember it's going to turn into the front-drive-based QX50, so we automatically lose some interest. But the wheels will be driven by Infiniti's new VC-Turbo engine, which is kind of exciting! And for the 2016 Paris show, those wheels are bigger – 22-inchers in place of the 21s that the QX Sport Inspiration concept debuted with in Beijing earlier this year. (It's hard to tell a difference in the photos, but you can bet the imaginary ride of this concept will suffer, imaginarily.) The 22s are also painted bronze now along with the brake calipers, and the whole vehicle gets a coat of matte gray paint to replace the silver it was originally shown with. There's also some new brown leather in the previously very black and white interior. It's still pretty black and white, actually. Then there's the variable-compression-ratio VC-Turbo engine that will power the production QX50. We're getting a better look at this 2.0-liter four-cylinder turbo in cutaway form at the Paris show, and it continues to fascinate. It's a pretty neat thing, with a movable stroke position that allows it to vary the compression ratio between 8:1 for performance and 14:1 for efficiency (when the turbo isn't needed). That might not sound terribly cool, but it's a pretty big step forward in the march of efficient power. So yeah, crossovers can be boring, but at least this concept and the production car that will soon follow it have a few things going for them. Related Video: Featured Gallery Infiniti QX Sport Inspiration: Paris 2016 View 12 Photos Related Gallery Infiniti QX Sport Concept Related Gallery Infiniti QX Sport Inspiration concept for Paris View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Infiniti Crossover Concept Cars Luxury 2016 paris motor show infiniti qx sport inspiration concept

Infiniti shows off the new Q50 engine lineup in Chicago

Infiniti has a raft of engine options it's rolling out on the Q50 sedan. We found out about most of them a couple of months ago, but they're now confirmed in all their turbocharged glory. And they'll all be showcased this week at the Chicago Auto Show. The base engine is a 2.0-liter turbo four based on a Mercedes design and built at the new joint-venture engine plant in Tennessee. The engine produces 208 horsepower and 258 pound-feet of torque and will be available in the Q50 2.0t in either rear- or all-wheel drive. If those specs strike you as familiar, they're the same that you'd find in the Mercedes CLA250 and GLA250, both of which similarly make their 4Matic traction optional, but come standard in front- (not rear-) drive form. Above the four-pot sits a new 3.0-liter twin-turbo V6 that replaces the naturally aspirated 3.7-liter unit and will be available in two states of tune. The 3.0t model offers 300 hp and 295 lb-ft, but the performance model – dubbed Q50 Red Sport 400 – cranks it up to 400 hp and 350 lb-ft. Both versions come mated to a seven-speed automatic transmission and either rear- or all-wheel drive. The fourth powertrain options carries over in the form of the Q50 Hybrid, which still pairs a naturally aspirated 3.5-liter V6 to a 50-kW electric motor for a combined output of 360 hp. So if you like your sports sedan to come with some manner of assist, the Q50 offers plenty of choices. But if you're in the atmospheric camp, we're afraid you'll have to look elsewhere. Related Video: Infiniti Presents Three New Q50 Sports Sedan Engines for the First Time at the 2016 Chicago Auto Show - Q50 Red Sport 400 offers new 400-horsepower VR-series 3.0-liter V6 twin turbo engine - Advanced 300-horsepower VR V6 twin-turbo version shown for the first time in Chicago - Pair of new V6 twin turbo engines joined by new 2.0-liter turbo inline-4 rated at 208 horsepower CHICAGO (Feb. 11, 2016) – Infiniti today revealed the full lineup of new advanced engines for its Infiniti Q50 sports sedan at the 2016 Chicago Auto, including two 3.0-liter V6 twin turbo engines and a 2.0-liter 4-cylinder turbo engine. The trifecta of new powerplants will be available beginning this spring. Joining the three new engine-equipped Q50 models – designated the Q50 2.0t, Q50 3.0t and Q50 Red Sport 400 – on display at the country's oldest and best-attended auto show are the redesigned 2016 QX60 crossover and the all-new QX30 premium active crossover.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness