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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

New Infiniti QX crossover: expect a pretty Q60 on stilts

When the doors open at the Beijing Motor Show later this month, Infiniti will have a new concept to show off dubbed the QX Sport Inspiration. It takes the form of a mid-size sport-ute that could preview the next-generation QX70 crossover. The Japanese luxury automaker isn't giving us much to go on aside from the decidedly enigmatic teaser image above. But we're expecting the crossover concept to follow closely along the stylistic lines of the Q60 coupe concept we saw in Detroit earlier this year – albeit in a taller form with more space inside. And that's no bad thing, considering how sexy that two-door show car was. Infiniti tells us to anticipate such design elements as floating A-pillars and wide wheel arches, giving it a forward-looking and aggressive appearance that will foreshadow the company's next generation of crossovers. Watch this space for more as the Chinese auto expo prepares to open its doors on April 25. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INFINITI QX SPORT INSPIRATION BREAKS COVER AHEAD OF 2016 BEIJING AUTO SHOW - First glimpse of exciting new SUV concept from Infiniti - Inspired by 'Powerful Elegance' form language - World premiere at 2016 Beijing Auto Show Rolle, Switzerland – Infiniti has revealed a first glimpse of its daring new QX Sport Inspiration, an exploration of the brand's vision for a next-generation, mid-size premium SUV. Inspired by Infiniti's 'Powerful Elegance' design philosophy, the QX Sport Inspiration features the brand's design hallmarks and stands out thanks to its striking design details and sophisticated craftsmanship. The concept rendering illustrates SUV-like proportions highlighted with wide muscular lines reminiscent of the Q60 Concept, floating A-pillars and extra-wide wheel arches. Alfonso Albaisa, Infiniti Executive Design Director, commented: "The QX Sport Inspiration expresses a power and purpose that is uniquely Infiniti. With a flowing, natural aesthetic, this concept demonstrates how Infiniti can offer something new and exciting with future QX SUV models." The Infiniti QX Sport Inspiration makes its global debut at the 2016 Beijing Auto Show (press days on April 25/26, public days from April 29 – May 4).

2013 Infiniti QX56 [w/video]

Promising, And Delivering, Bigness
Some things appear much smaller in pictures than they do in person. The Eiffel Tower, Space Shuttle orbiters and the statue of Abraham Lincoln in the National Mall come immediately to mind. The 2013 Infiniti QX56, however, isn't one of those things.
The Infiniti flagship sport utility looks massive in pictures, and it grows to simply colossal when you are standing next to it.