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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Upcoming QX80 will use current model's platform, powertrain

Infiniti previewed the next-gen QX80 full-size SUV at this year's New York Auto Show with the QX80 Monograph concept. The new model is slated to go into production by the end of this year. Despite the updated look, Motor Trend reports that the next QX80 will ride on the same platform as the current model, carrying along with it the 5.6-liter 400 horsepower V8. The current QX80 shares a platform with the Nissan Patrol globally and the Nissan Armada here in the US. The model has been a success for the automaker, outselling every other Infiniti but the smaller QX60 crossover and Q50 sedan. Though the platform dates back to 2010, it seems Infiniti doesn't want to spoil a good thing. Competition like the Mercedes-Benz GLS-class, Cadillac Escalade, and Lexus LX are about as old as the current QX80. While most new models are more refined than their predecessors, Infiniti Motor Company President Roland Krueger says it should drive about the same as the current model. While the V8 will carry over, Krueger didn't rule out the possibility of a smaller turbocharged V6 for the future. Also carrying over will be the independent, self-leveling rear suspension, though neither the QX80 or Armada get some of the Patrol's really good off-road components. Since there isn't much going on beyond the skin, expect a short development cycle and a full debut sometime this fall. Related Video: News Source: Motor Trend Design/Style Infiniti SUV infiniti qx80 infiniti qx80 monograph

2016 Infiniti QX60 facelift spied

Initially launched in 2012 as the JX35 and rebadged in the brand's new nomenclature as the QX60 in 2013, Infiniti's three-row crossover is due for a facelift next year. And that's just what you're looking at here in this latest gallery of spy shots. Captured while undergoing testing here in the United States, the 2016 Infiniti QX60 is slated to benefit from revised styling front and rear. That means a new grille and headlights stylistically drawn from those on the QX50 and QX80, as well as a reshaped rear end with new taillights. The design changes ought to help further differentiate the QX60 from its more commonplace counterpart, the Nissan Pathfinder, on which it is based. Nissan dealers, after all, charge a good $13k less for their version than Infiniti dealers get for theirs, and customers want their premium wheels to look the part. And in the process, the updates aim to help the QX60 compete with rivals like the Acura MDX and Buick Enclave. A fresh set of wheels is almost a foregone conclusion whenever an automaker is trying to spruce up one of its models. And we can expect some updated equipment and revised materials inside as well. We wouldn't expect much in the way of mechanical upgrades under the hood. Infiniti recently recalibrated the continuously variable transmission for improved performance and refinement for 2015. Sources point towards an unveiling before year's end – which likely means the upcoming Los Angeles Auto Show later this month – before sales commence early in the new year.