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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q50 BTCC ready to race

A few months ago, Infiniti announced it would field its Q50 sedan (or a racing derivative thereof) in the British Touring Car Championship, and now the Japanese automaker has revealed the tin-top racer in its final form as it prepares to roll onto the grid. Like the rest of the BTCC field, the Q50 racer is based on the series Next Generation Touring Car (NGTC) regulations. That means it's based on the production model, and not on a control chassis (like the one you'd find in NASCAR) done up to look like the showroom version. It also means a 2.0-liter turbocharged engine driving upwards of 300 horsepower through an Xtrac six-speed sequential gearbox with AP Racing clutch, throttle by wire and the manufacturer's choice of front- or rear-wheel drive, the latter of which we assume Infiniti has chosen for its touring car. Two examples of the Q50 BTCC will be fielded by Infiniti Support Our Paras Racing, a non-profit venture with proceeds (assuming there are any) going towards the British paratroopers' charity. The team is being run by Derek Palmer Sr, whose son Derek Jr will drive one, with the other piloted by Richard Hawken, and injured paratroopers filling out the pit crew and support staff. The Infiniti Q50 BTCC will be showcased on the Dunlop stand at the Autosport International show in Birmingham this weekend. NEW Q50 BTCC LIVERY AT AUTOSPORT INTERNATIONAL SHOW Wednesday, 7 January 2015 The recently announced 'Infiniti Support Our Paras Racing' team, which will contest the Dunlop British Touring Car Championship this season, will unveil a new livery for its two NGTC Infiniti Q50 race cars at the Autosport International Show in Birmingham later this week. The new livery on the Q50, being displayed on the Dunlop stand, has been designed by Infiniti's own design team in Paddington London, further enhancing the ongoing partnership of Infiniti with the Mallory Park-based team, which will employ injured ex-Paratroopers to prepare both race cars. Simon Cox, Infiniti Design Director from Infiniti Design London, said "The new Q50 race car livery was developed to contrast against the traditional branding schemes normally associated with the BTCC grid. However, it still retains a high level of visibility, reflecting both the dynamic qualities of the Infiniti Brand along with the performance and striking contours of the Q50 road car.

The Nissan Patrol may become America's next Armada

Plausible rumors are swirling that the Nissan Patrol, the Land Cruiser rival sold outside of North America, might come to the US as a replacement for the unrelated Nissan Armada. That large SUV's future was left ambiguous after the news of the Xterra's discontinuation, as Nissan's press release ominously promised information on the Armada "at a later date" without further elaboration. That left us scratching our heads and thinking that, perhaps, it would be quietly killed off in the future. If the rumors are true, it will be. And then it will be reborn. It'll join its old platform-mate, the Infiniti QX80, on the Patrol platform. The QX abandoned its Titan-based platform in 2011, becoming the Patrol-based QX80. So you can think of the Armada as catching up, a few years late. The QX80 was refreshed last year, a mainly cosmetic nip-and-tuck. The Infiniti utilizes the 5.6-liter, 400-hp V8 and a 7-speed auto, so it's a safe bet that this powertrain will make it into the Armada version. Less likely, but plausible, would be the availability of the new powertrains intended for the Titan XD and upcoming lower-grade Titans. The massive SUV market tends to be a bit conservative, so the Cummins diesel V8 that's the sole engine in the Titan XD right now seems unlikely. The forums are abuzz with a photo of what's purported to be a leaked marketing image of the new Armada, so head to this TitanXDForum thread if you'd like to see what that's about. (Spoiler: it looks a lot like the Patrol above, minus some of the Nismo flair.) Related Video: