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Infiniti takes QX60 on vacation for National Lampoon-inspired ad

Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.

Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2016 Infiniti QX60 gets a facelift, Hybrid still alive

The future of the Infiniti QX60 Hybrid looked grim a few months ago, when Nissan confirmed the Pathfinder Hybrid was being discontinued. After all, the QX60 and Pathfinder are nearly identical underneath their different bodies. But with this 2016 model year refresh, Infiniti confirms that its QX60 Hybrid will indeed carry on for the new year. It's the same hybrid system as before, combining a supercharged, 2.5-liter inline-four with an electric motor for a combined 250 horsepower and 243 pound-feet of torque. New liquid-filled active engine mounts are added for 2016 in an effort to reduce overall harshness. Non-hybrid models carry on with the naturally aspirated 3.5-liter V6, good for 265 hp and 248 lb-ft. Front-wheel drive is standard with both engines, and all-wheel drive is optional. That's the biggest news for the updated QX60. Everything else baked in to the refresh is pretty standard. Up front, there's a new fascia that better aligns the seven-passenger crossover with every other Infiniti product, and the taillights are slightly more stylized than before. It looks nice, but there's still no hiding those Nissan Pathfinder bones. Infiniti says new shock absorbers and springs will help improve ride quality, and steering effort is improved with a retuned, speed-sensitive electronic power assist system. Standard, Sport, Eco, and Snow modes will help you manage the power depending on the weather and your driving style. We don't know how much this will actually improve the QX60's ride, but we never really had any problems with the luxury crossover's relaxed dynamics, anyway. Look for the QX60 to officially debut at the 2016 Detroit Auto Show, following a reveal at a media event this week. For the full details on all the super-nitty-gritty changes, check out the press blast below. Infiniti QX60 Premium Crossover Offers Enhanced Design, Dynamics, Comfort and Convenience for 2016 - Refreshed exterior design adds to premium look and feel - Chassis dynamics retuned for a more engaging, comfortable drive - Interior revisions bring enhanced luxury for up to seven occupants - Augmented suite of assistive and intuitive technologies NASHVILLE (Dec. 15, 2016) – Infiniti has comprehensively enhanced its versatile QX60 premium crossover for 2016, introducing a wide range of changes that improve the seven-seater's exterior design and its driving dynamics, while showcasing new features and technologies that improve comfort, convenience and safety.