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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Six luxury-car features I'm ashamed to admit I love

A hot compress felt wonderful on my sore back. The methodical kneading of my shoulder blades loosened the knots that formed over several hours of driving. The Swedish-style pulses firing into my lumbar region released more tension.
I wasn't getting a much-needed massage following a recent road trip. I was getting it during the road trip.
I grew up riding in the back seat of a 1976 Chevy Nova. But once you use these lux features, it's easy to go soft.

2025 Infiniti QX80 confirmed with 450-hp twin-turbo V6, 50 hp more than now

Infiniti's back to tease the 2025 QX80 that debuts in 15 days. Automaker executive Ivan Espinoza starts by telling us what we already knew, the ancient 5.6-liter V8 gets sent packing by a 3.5-liter V6. Espinoza calls it "all-new," but this is in reference to the application. Parent company Nissan loves itself a TTV6, the GT-R given the codename VR38DETT, the new Nissan Z's version codenamed VR30DDTT, the same mill formerly serving the Infiniti Q50 and Q60. The 3.5-liter displacement in the QX80 means its engine can be expected to be called the VR35DDTT. We've got output numbers at last, those being 450 horsepower and 515 pound-feet of torque, improvements of 50 hp and guaranteed-to-feel-it 102 lb-ft. That outdoes the closest Japanese competition, the Lexus LX that gets 409 hp and 479 lb-ft from its TTV6. The 2025 QX80 is going to shift through a nine-speed automatic gearbox, the two additional cogs over today's seven-speed providing a 40% wider range of ratios. Owners are going to get more performance down low and efficiency up high. Doubling up on the efficiency, engineers added active grille shutters to reduce drag when massive cooling isn't needed. Espinoza also cites "a new chassis and larger frame," however, the QX80 is expected to ride on an updated version of the current SUV's body-on-frame platform, Nissan's F-Alpha that once served the Pathfinder and Titan, plus the erstwhile QX56, and still serves the Nissan Frontier. The evolution yields 57% more lateral stiffness and 25% more torsional rigidity. A new electronic air suspension with active damping keeps the hardened cage from becoming a punishment. We get our best, albeit very brief, looks at the interior as well. The four-spoke wheel is now a two-spoke wheel, a la Genesis. The digital gauge cluster and separate infotainment binnacle morphed into what looks like a single, uncovered widescreen (composed of two or more screens), akin to what we've seen in several electric vehicles like the Kia EV9 and Honda e. The restraint and subtlety in these snippets matches what's been done to the exterior, so far as we can see. The livestreamed reveal happens March 20, expect a Monograph Concept plus some flourishes. A week later, we'll get up close and personal for the 2025 QX80's public debut at the New York Auto Show.