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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti G37 to be renamed Q40; new flagship sedan confirmed

Infiniti has already made it known that its aging G37 sedan will live on alongside the all-new Q50 through the 2015 model year, but little else for this sporty four door has been announced past the 2013 model year. As of this writing, there is no 2014 model shown on the company's consumer website. A new report from Car and Driver, however, indicates that like other models carried over to Infiniti's new naming convention, the four-door G37 will live out the rest of its days with a "Q" name after all.
Unlike the G coupe and convertible - renamed Q60 - the sedan will reportedly wear the Q40 designation until its ultimate demise. We reached out to Infiniti for more information, but a spokesperson only had this for us: "we have not provided any product details for post-2013 models. That will come at a later time." Previously, we had been told that the sedan would continue to live out its days under the G37 nameplate.
As for products that are actually new to the lineup, C/D says that the Q30 and the next-gen QX50 are both expected to arrive before the company launches a new range-topping flagship sedan as soon as 2016. Aside from a handful of reports suggesting this sedan exists (C/D says it's confirmed for production), there isn't much we know about it - including whether it will be called Q80, Q90 or something else entirely. It would appear there's plenty to look forward to from Infiniti's upcoming product lineup, and we are eagerly awaiting a 550-horsepower Q70 sedan and/or a production version of the Q50 Eau Rouge.