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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q50 Eau Rouge Concept could be something special

With one of Infiniti's chief goals being to adopt a less US-centric product lineup and burnish its standing on the global stage, Nissan's premium outpost will have to get serious about enhancing its offerings' performance and image credentials if it wants to take on the Germans model for model. It dabbled with the idea when it launched its Infiniti Performance Line (IPL), but its sole emissary to this point, the G37 IPL, offered little in the way of actual enhanced performance, focusing instead on visuals and a hefty price tag. This just-revealed Q50 Eau Rouge Concept suggests Infiniti is starting to get the message. Based on the cooking Q50, the Eau Rouge concept features both enhanced visuals courtesy of much more aggressive (and 20-millimeter-wider) carbon fiber bodywork inspired by the company's RB9 Formula One car and an improved stance thanks to a lowered, firmed suspension. As for what's lurking underhood this Detroit Auto Show star, that may be as much a theoretical at this point as anything else, but Infiniti president Johan de Nysschen offers a hint: "If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque," power arrived at via "a big personality, V-cylinder engine with forced induction." Johan, that sounds like a fine place to start. Infiniti Q50 Eau Rouge: Muscular, purposeful, refined - Q50 Eau Rouge concept provides a glimpse of Infiniti's design prowess for high-performance vehicles - Exterior features Infiniti Red Bull Racing Formula One design influences - Q50 Eau Rouge hints at future powerful product line Detroit / Hong Kong – The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan. The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan – infused with the enticing spirit of Formula One. Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power. "If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay.

Driver Lets Infiniti Do The Driving For Him

Self-driving cars seem like the way of the future, but some can't stand the wait. Like this guy, driving down Germany's famous Autobahn in an Infiniti Q50 with Active Lane Control. To test how active the Active Lane Control feature really is, he moves from the driver's seat to the back seat and lets the car's suite of safety systems take control. Active Lane Control debuted in 2013 as part of the Lane Departure Prevention system. It helps Q50's driver use fewer steering inputs by compensating for road conditions. It works with the LDP to keep the vehicle in its intended lane. Used with cruise control, the car maintains its position fairly well on the road. Active Lane Control is only there to help however, not drive for you. While the technology is impressive, it certainly isn't up to the task of navigating the road full time. This driver/passenger is putting his life and the lives of everyone around him in serious danger. We suggest other Infiniti owners wait for the real deal. The future is closer than you think. Related Gallery New Tech Means Self-Driving Cars Are Already Among Us Infiniti Safety Technology Gadgets