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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX70 is fini, for now

We knew it first as the FX, debuting in 2003 as a bulgingly macho SUV/crossover thing with an impossibly long hood. It was quick and powerful, and lower-slung than typical SUVs, more like a tall wagon. Infiniti later dialed the cartoonishness of it back a few notches and started calling it the QX70. Now, the QX70 is going to take a little break, disappearing from the lineup for a few years while QX50 and QX80 redesigns are rolled out. The QX70 is sporty, with a 325-horsepower 3.7-liter V6. But it's an aging model and a bit of a slow seller - last year, Infiniti moved one-seventh as many QX70s as it did its kid-hauling cousin the QX60 - which seats more people (seven, to the QX70's five) and is less expensive. The QX70 was once popular like that, selling 30,964 as the FX in 2004. But that was long, long ago. Last year it sold 6,261. The QX70 nameplate is expected to be back in 2021 or 2022, in a redesign based on the Nissan Murano and built at Nissan's plant in Canton, Miss. Related Video: Featured Gallery 2015 Infiniti QX70 Plants/Manufacturing Infiniti Crossover SUV redesign

Infiniti spruces up Q70L Bespoke Edition for Shanghai [w/video]

"Luxury" is a relative term. Take the Infiniti Q70, for instance, which most of us would find plenty luxurious. But some buyers – in China especially – wanted more, so Infiniti stretched it out into the Q70L. And now it's revealed the even more luxurious Q70L Bespoke Edition. Revealed for the first time at the Shanghai Motor Show down the coast from the company's global headquarters in Hong Kong, the Infiniti Q70L Bespoke Edition is designed to "fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars." That's been materialized through a quilted white leather cabin space with four individual seats hewn "by meticulous craftsmanship and three-dimensional textures." It all looks pretty swank to us, but not the kind of space you'd want to put your kids in with their juice boxes, crayons and dirty soccer uniforms. Check it out in the video clip, high-res images and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Apr. 19, 2015 Infiniti unveils Q70L Bespoke Edition at Auto Shanghai; joins Q60 Concept and Q80 Inspiration in show debut - Infiniti Q70L Bespoke Edition revealed with concept-car inspired interior - Q80 Inspiration and Q60 Concept vehicles also make China premieres - Infiniti design, plus Global and China growth, highlighted Hong Kong/Shanghai – Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd. The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars. Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality. The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.