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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

2015 Monaco F1 Grand Prix race recap [spoilers]

Lewis Hamilton came to Monaco with a new three-year deal with Mercedes-AMG Petronas and a vow to not let anything, including any "mistakes" by teammate Nico Rosberg, stand in the way of his best qualifying effort. Mercedes reportedly made it rain with a 100-million-pound deal, and Hamilton made it rain right back with his first pole position at Monaco. Rosberg did make a mistake but this time it was behind Hamilton, which meant he stuffed-up the qualifying attempts of rival drivers like Sebastian Vettel. So Rosberg starts second, 0.342 behind Hamilton but 0.449 ahead of Vettel in the Ferrari. Daniel Ricciardo thinks he should have been third, but a communication error with his engineers left him in the wrong engine setting for his final hot lap, so by the very first corner he'd lost the time he would have needed to get higher than fourth on the grid. The second Infiniti Red Bull Racing of Daniil Kvyat slots in behind him, ahead of the second Ferrari of Kimi "Not A Very Happy Day" Raikkonen, who just can't get it going lately. Sergio Perez did for the Sahara Force India what the car can't do on its own, which is grab a top-ten qualifying spot. Toro Rosso rookie Carlos Sainz had qualified eighth but missed a call to the weigh bridge, so he's been slapped into the pit lane. Pastor Maldonado in the Lotus inherits his eighth place, ahead of rookie Max Verstappen in the second Toro Rosso, and Jenson Button in the McLaren. Button only got up there because of two penalties: for Sainz, and Romain Grosjean who had qualified 11th but took a penalty for a gearbox change. Want to know how hard it is to do better on race day than in qualifying at Monaco? Even the never-say-die Fernando Alonso said, "Monte Carlo is a train of cars on Sunday, the race finishes on Saturday afternoon." Well obviously, he didn't take Max Verstappen's seek-and-destroy tactics into account. The young Dutchman had made passing look like a real option in Monaco, getting past Maldonado at St. Devote on Lap 7 after a bit of argy-bargy on Lap 6, then taking advantage of blue flags to slink past teammate Carlos Sainz and Williams driver Valtteri Bottas while hiding in Sebastian Vettel's slipstream. He tried the same move on Romain Grosjean on Lap 65, but Grosjean locked him out. Verstappen lined up the Lotus driver over the following laps, then looked like he slipped to the inside at St.