2010 Infiniti G37 Sport on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Junkyard Gem: 1999 Infiniti G20t

When Honda began making zooted-up Civics with big engines and different bodywork in the late 1980s, selling them as Acura Integras in North America and raking in many dollars, Nissan took note. For the 1990 model year and the launch of the Infiniti brand, the luxed-out version of the Euro-market Nissan Primera sedan got Infiniti G20 badging and went on sale over here. After a two-year hiatus in 1997 and 1998, the all-new G20 made its debut for the 1999 model year, and that's what we've got here: a fully equipped Touring version with 5-speed manual transmission, spotted in a Denver boneyard. The G20 Touring got leather seats, a limited-slip differential, and a racy-looking spoiler. Sure looks speedy, though the G20t was less about performance than it was about comfort. G20t buyers got these hep-looking 16" wheels. With just 140 horses from its SR20DE engine (which also went into the quicker Sentra-based machinery of 1999), the G20t wouldn't be beating many of its competitors in drag races.  With the 5-speed manual transmission, though, the stock G20t became tolerably fun. Plenty of G20 owners added more power and threw connecting rods enjoyed sport-compact domination during the early 20th century. This one seems pretty tired, but hints of the original snazziness of its interior remain. The good old packing-tape taillight repair. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born in Japan, went to finishing school in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the UK, a man who felt compelled to play a driving game (equipped with a disturbingly phallic joystick controller) discovers the Primera. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad positions the Primera as the car of choice for bungling British bank robbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the TV commercials touted the new Primera's advanced suspension design. Featured Gallery Junked 1999 Infiniti G20t View 17 Photos Auto News Infiniti Automotive History Sedan Junkyard Gems

Will GM leave Europe? | Autoblog Podcast #504

On this week's podcast, Greg Migliore joins David Gluckman to discuss the possibility of GM selling off its Opel division to France's PSA (also known as Peugeot and Citroen). They also recap what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. And, thankfully, no dad jokes this week. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #504 Topics and stories we mention Dodge Durango Infiniti QX30 GM's version of Brexit could mean selling Opel Used cars! Rundown Intro - 00:00 What we're driving - 01:36 GM and Opel - 25:47 Spend My Money - 39:00 Total Duration: 54:46 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge GM Infiniti infiniti qx30