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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

1992 Infiniti Q45 with under 9,000 miles is a window into the glory days of Japan, Inc.

The 1980s saw Japanese auto boom in the U.S., while at home the "Bubble Economy" of the latter half of the decade swelled corporate coffers. The heady atmosphere lead first Honda, then Toyota and Nissan, to launch luxury divisions, aimed primarily at the U.S. market. Nissan formed a secret task force in 1985 to create Infiniti, and the brand launched (simultaneously with Lexus) at the 1989 Detroit Auto Show. The Infiniti Q45 was the brand's flagship and displayed a distinctly Japanese take on the luxury sedan. Whereas the Lexus LS400 was like the world's most perfect Cadillac — all silence and smoothness — the more driver-oriented Q45 was something akin to an Asian Jaguar. The Zen-like styling eschewed luxury car cliches such as interior wood trim and a fancy chrome grille. Instead, the nose of the Q45 was adorned with a stylized badge that was suggestive of a samurai shield. When Lexus stormed out of the gate and left Infiniti far behind, Nissan's luxury division began to dial back the iconoclasm and tack toward conventionality. All of which makes this early, 1992-model Q45 a rare and intriguing machine. It's all the more representative of Infiniti's early days because of its ultra-low mileage: just 8,800 miles are on the clock. Up for sale right now on the auction website Cars & Bids, this Q45 reportedly had just one owner up until last year. It features a leather interior, power seats, a sunroof and a trunk-mounted 10-disc CD changer. Under the hood is a DOHC 4.5-liter V8 that's good for 278 horsepower and pairs with a four-speed automatic transmission to drive the rear wheels. Of note is the factory case that houses the original titanium keys. At this writing, bidding for this rarely seen Japanese luxury sedan stands at $11,000 with two days left to go in the auction. That seems a small sum for such a well-preserved totem of the Japanese auto industry's master-of-the-universe period. Related Video:

Red Bull to run TAG Heuer-branded engines next season

After a drawn-out and very public effort to switch to a different engine supplier, Red Bull Racing will once again be running under Renault power next season. Only it won't be labeled as a Renault. Instead, it will be branded by TAG Heuer. Now if you're thinking that TAG Heuer was in the McLaren camp, you were right up until today's announcement. One of McLaren's oldest partners, the watchmaker jumped ship to join up with Red Bull instead, ostensibly replacing Casio as the team's official timekeeper. Now here's where it gets a little tricky: Mansour Ojjeh and his Techniques d'Avant Garde holding company remain a major stakeholder in McLaren. The firm owned Tag Heuer from 1985 to 1999; now its former watch brand is leaving for Red Bull. This isn't the first time that the TAG name has transferred from one F1 team to another, nor is it the first time we'll see its name replace that of a major automaker on an F1 engine. Techniques d'Avant Garde previously partnered with Williams before Ron Dennis took over in Woking and convinced Ojjeh to come on board. That partnership saw TAG work with Porsche on a successful F1 engine program that won three drivers' championships (with Niki Lauda and Alain Prost), two constructors' titles, and 25 grands prix. While unusual, the deal is hardly unprecedented. Aside from the McLaren-TAG-Porsche arrangement, Sauber once ran Ferrari engines under the brand of its sponsor Petronas (which has long since switched to Mercedes). For another example, the 1998 world championship saw Benetton running Renault engines under the Playlife name, while Williams rebranded its version as Mecachrome, as the French automaker shifted its priorities in F1 much as it is right now. The announcement still leaves a few questions unanswered, however. For one, will Red Bull continue running TAG Heuer-branded engines made by Renault (or another supplier) after 2016? And what does this spell for Infiniti, Renault's sister-brand that has sponsored the team for the past several years? Infiniti declined to comment, but we're told there'll be some sort of announcement early next week. Red Bull Racing to drive forward with TAG Heuer power unit in 2016 From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.