2010 Infiniti G 37x on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2023 Infiniti Q50 Red Sport 400 Black Opal steals Midnight Purple thunder

The Infiniti Q50 Red Sport 400 gets a special wardrobe option for 2023, a Black Opal iridescent paint job that shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber decklid spoiler, accessories certain to suit any of the color-shifted hues. Grouped into a Black Opal Edition Package, the styling upgrade adds $2,200 to the price of the Q50 Red Sport 400 that starts at $59,575 before options. The inclusion of the word "Edition" is the clue to this being sold in limited numbers. Infiniti didn't say how many would be offered for our market, but based on the historical connections Infiniti is making with this, we expect it won't be more than a few hundred. Black Opal on the Q50 wants to trace its lineage to the now legendary Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998. Quick history lesson: There was a Midnight Purple that first appeared on the R33 GT-R, known as Midnight Purple I or by its paint code LP2, but it was solid metallic purple. Nissan introduced the iridescence with Midnight Purple II (LV4) with a blue-green color shift on the R34 GT-R, then did it again with Midnight Purple III (LX0) that shimmered blue-orange. All three were limited editions, and all three get huge money at auction now. Nissan let loose an R35 GT-R with a Midnight Opal paint job for the 2014 model year, restricted to 100 units worldwide. The redux came for the 2022 model year with the GT-R T-spec that could be had in Midnight Purple, also limited.    That's where the Black Opal Edition Q50 Red Sport 400 gets its mojo from. The 3.0-liter twin-turbo V6 with 400 horsepower and 350 pound-feet of torque doesn't hurt, either.

Nissan Pathfinder, Infiniti JX in transmission safety probe

Nissan may be forced to recall 110,000 Pathfinder and Infiniti JX35 crossovers, due to a number of customer complaints. Consumers report suddenly losing power, with repair facilities blaming the issue on faulty transmission cooler line connections. Both the Pathfinder and JX35 use a continuously variable transmission. As of right now, the only vehicles being investigated are from model year 2013.
Nissan has been cooperating with the National Highway Traffic Safety Administration, according to a report from Reuters, and it has developed a fix for the affected vehicles. It's not clear whether this will develop into a full-blown recall, as there have been no known cases of injuries or crashes. But with a potential 110,000 vehicles prone to sudden power loss, a recall seems to be a likely outcome.