2010 Infiniti G 37x on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti announces pricing for 2014 QX60 and QX70

With the exception of the G37, customers walking into Infiniti showrooms this summer are going to see a bunch of different names pop up as the automaker switches to its new Q-for-car and QX-for-crossover/SUV naming convention for 2014. The first of these renamed models are the 2014 QX60 (which replaces the JX) starting at $41,550* and the 2014 QX70 (which replaces the FX) priced at $44,950* (*prices do not include $995 for destination), and both are on sale now.
Compared to the outgoing models, the new QX60 (seen above, click to enlarge) lineup starts $300 more than the outgoing JX models (base and AWD), while pricing for the QX70 will remain the same as the trio of 2013 FX models (FX37, FX37 AWD and FX50). What is still unclear is how much the all-new QX60 Hybrid model will cost or how much option and package pricing will change, if any. Scroll down for more info on the new QX60 and QX70 crossovers.

Infiniti's variable compression engine in the 2019 QX50 is the first of its kind

The world's first variable compression ratio engine is here, in a production car. That car is the 2019 Infiniti QX50, debuting this week at the Los Angeles Auto Show. The midsize crossover has seen a refresh that has brought it an all-new platform together with new driver assist features, but it's the engine that's the centerpiece here. Nearly everything is continuously variable under the hood of the QX50 – not only the new shift-by-wire XTRONIC CVT. The new VC-Turbo gasoline engine is able to change its compression ratio from 8:1 to 14:1, or anything in between depending of the driving situation; whether there is need for top-end power or turbodiesel-like torque from low revs, or optimized fuel economy. The pistons' reach is continuously adjusted by an electric "Harmonic Drive" motor, which controls a multi-link system, affecting the top-dead-center of the pistons and changing the compression. The engine can also switch between efficiency-maximizing Atkinson cycle and regular combustion cycle, on the go – and there's both multipoint injection and gasoline direct injection employed. The result is 268 horsepower at 5,600 rpm and 280 pound-feet of torque at 4,400 rpm; good figures for a 2.0-liter four-cylinder gasoline engine with a single-scroll turbocharger. Infiniti says that the FWD version's fuel economy of 27 miles per gallon combined is 35-percent better than the previous-generation V6 engine; in AWD guise, it reaches 26 mpg, which is a 30-percent improvement. The new engine is pretty much all-aluminum, but the vaguely magical-sounding "transformative multi-link components" behind the variable compression system are made from high-carbon steel alloy. The engine's multi-link system also enables it to do away with any balancing shafts, and Infiniti compares its smoothness to a V6 rather than a regular four-cylinder. In addition to the aforementioned tech, the VC-Turbo engine has the world's first active engine mount vibration damping system to smoothen its operation even further. Related Video: