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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Infiniti delays fastback-like QX55 crossover until late 2020

Infiniti confirmed it has delayed QX55 production by about five months. The as-yet-unveiled crossover is a swoopier, more stylish evolution of the QX50 with a fastback-like roof line inspired by some of the company's past models. The Nissan-owned company informed its suppliers production will start in November 2020, not in June as previously announced. It explained it needs to "ensure production capability" at the Aguascalientes, Mexico, facility that will manufacture the model. It didn't provide additional details, though a spokesperson confirmed the new timeline to Automotive News. The factory — a joint-venture between Mercedes-Benz parent company Daimler and Nissan — also makes the QX50, the A-Class, the Kicks, and the Sentra, among other models. "Production schedules are internal and due to various operation priorities can move — sometimes forward, sometimes backward — as a normal course of business," a spokesperson told Autoblog.  The QX55 is based on the aforementioned QX50, and spy shots confirm the two models share several design cues when viewed from the front. Minor nameplate-specific details will set the 55 apart from the 50. It's a different story out back, where the 55 ditches the 50's family-friendly silhouette for a fast-sloping roofline penned with an eye on the first-generation FX released for the 2003 model year, five years before the original BMW X6.  Infiniti is not yet revealing technical specifications, but we expect the variable-compression VC-Turbo engine will be one of the available powertrains. The turbocharged, 2.0-liter unit makes 268 horsepower and 280 pound-feet of torque in the QX50. It also returns 26 mpg in combined driving, according to the EPA. What remains to be seen is whether the delay also affects the car's unveiling date, which hasn't been publicly announced yet. An Infiniti spokesperson told Autoblog the QX55 is scheduled to make its debut "in the next few months," and pointed out it's one of five new models due out in the next three years. When it does arrive, the Infiniti QX55 will compete in the same segment as the BMW X4 and the Mercedes-Benz GLC Coupe.