2009 Infiniti G37 Fully Loaded Awd Runs Great on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Recharge Wrap-up: Infiniti considers EV for China, NextEV hires former Tesla, Apple engineer

NextEV has hired Tesla Autopilot and Apple veteran Jamie Carlson as Senior Director of Advanced Technologies. The seasoned autonomous driving engineer joins fellow former Autopilot engineer Kurt Thywissen, who is now NextEV Senior Director of Human-Machine Interaction. NextEV, which is working on an all-electric supercar before focusing on mainstream EVs, recently obtained a self-driving car permit from California and opened its North American headquarters in San Jose. Read more at Electrek. Infiniti is considering launching its first EV in China. "When I think about EV, we design it for China definitely, even as the first market to launch," says Infiniti President Roland Krueger. "We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles." Infiniti has held back on launching an EV, focusing instead on hybrids, but says it could be "very fast" in deploying an EV once it decides to do so. Having Nissan and Renault backing Infiniti, the luxury brand is confident about its access to proven EV technology. Read more at Automotive News Europe. Thrifty car rental has added a Tesla Model S to its fleet in Canberra, Australia. Available at the Canberra Airport, it's the first luxury EV offered for rent from a mainstream rental company in Australia. Australia's capital offers a small registration discount and no stamp duty for EVs, making it a cheaper and more practical place to locate the country's first rental Tesla. Thrifty's parent company, NRMA, is calling on Australia's other states and territories to remove financial and regulatory barriers to EV technology. Read more at The Motor Report.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."