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Infiniti Q30 goes full monty before Frankfurt

Infiniti is finally tearing off the camouflage and showing the world what the Q30 luxury hatchback actually looks like. Set to make a full debut Frankfurt Motor Show on September 15, the five-door marks the entry of the Japanese premium brand into the compact hatch ranks. The company's designers did a fantastic job of bringing the major elements from 2013's concept to the street, though. Like the earlier design, the production Q30 wears Infiniti's rounded rectangle grille and a chrome strip along the edge of the hood. The headlights are also left squinting from the concept. The only major change to the front end is an adjustment to the lower air dam to make it a little more realistic for production. Sadly, Infiniti is only providing this single front three-quarters perspective on the upcoming five-door for now, but check out the C-pillar in the background to spot the similarly pointed design there, as well. The changes are actually more noticeable when comparing the Q30 with its platform-mate, the QX30 compact crossover concept. The hatchback noticeably softens many of the CUVs swoopy lines to be a bit more mainstream. This is especially true along the front where the big air intakes from the QX are made significantly smaller. Production of the Q30 is slated to start in Sunderland, England, by the end of the year. They should actually arrive in showrooms there before the calendar runs out. Still, we're looking forward to Frankfurt for a more complete view of Infiniti's little luxury hatchback. Related Video: INFINITI Q30 PREMIUM ACTIVE COMPACT SET FOR FRANKFURT IAA 2015 PREMIERE Daring, expressive design meets advanced ride and handling performance Category-breaking Q30 faithful to 2013 concept car World premiere for global media September 15th at Frankfurt Motor Show Hong Kong – The first ever Infiniti Q30 Premium Active Compact is ready for its world premiere at the International Frankfurt Motor Show in September this year. Featuring Infiniti's iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for Infiniti-typical confident and responsive performance as well as excellent ride and handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."