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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX30 Concept is... a mountain lion that stings?

According to Alfonso Albaisa, Executive Design Director at Infiniti, "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular." He added, "With its higher stance and edgier design to match its tough capabilities, you can almost visualize how the QX30 Concept floats like a butterfly and stings like a bee." We're not quite sure that it looks like a mountain lion or whether it buzzes and stings, but it's definitely more aggressive than the Q30 Concept that it shares a good deal of underlying structure with, and that seems appropriate. We also think it stands apart as different than the cars it will compete against, like the Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore, which is a good thing, considering that those models have a solid head-start in the burgeoning premium compact crossover segment in which the QX30 will play. Power in this conceptual crossover comes from a 2.0-liter, turbocharged four-cylinder, and a seven-speed automatic transmission sends power to all four wheels, but Infiniti is quick to say that the QX30 will boast "a wide range of powertrains," so perhaps a hybrid or diesel could join the fray in some markets. We'll have to wait and see, but Infiniti says the QX30 is "earmarked for production" in 2016. Feel free to read more in the press release below, but not before scrolling through our high-res gallery of live images from Geneva, above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Stylish and Capable: Infiniti QX30 Concept debuts in Geneva – Infiniti's precursor to a premium compact crossover – Sharp design, rugged looks and command sitting make QX30 Concept the ideal urban explorer – Hints at a full range of powertrains to suit every need Hong Kong/Geneva – Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers. Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

Infiniti's Palmer announces QX30 small crossover production

The name of the game these days in the luxury marketplace is premium compacts. BMW has the 1 Series and 2 Series, Mercedes the A-Class, B-Class, CLA and GLA, Audi has the A1 and A3, even Lexus has the CT 200h. Among the last to get in on the action is Infiniti, but that's all about to change.
Nissan's luxury brand has been working towards a premium compact for some time, revealing the Q30 concept at the Frankfurt Motor Show last year and signing a new deal with Daimler to help develop and produce it. Now it seems that both it and a crossover version have been approved for production.
The news comes from Andy Palmer, Nissan's UK-based COO, chairman of Infiniti and one of the company's top executives under CEO Carlos Ghosn. Late last week Palmer tweeted the following: