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2018 Infiniti QX80 Drivers' Notes Review | Big, brash and big

When it comes to body-on-frame, full-size SUVs, it seems every automaker has the same strategy. Offer one version as a more affordable, workman-like model, and another one as the plush luxury model. Ford has the Expedition and the Navigator, Toyota has the Land Cruiser and the LX 570, GM has the Tahoe and the Escalade. Over at Nissan, the pairing is the Nissan Aramada and the Infiniti QX80. We recently reviewed the Nissan version, and we just had a turn in the Infiniti. So how did the Infiniti fare against its proletarian twin? Read on to find out. Associate Editor Joel Stocksdale: So here's the thing about the Infiniti QX80: It's literally just a flashier Nissan Armada. As I sat down to write my thoughts, I took a second look at what I wrote about the Nissan-badged version, and I realized almost everything on my mind I already covered. The thing is enormous. Walking up to it, it seems like it might be an inch taller than me (5'11"). It's pretty wide, too, and the width is consistent all the way up. But it is still easy to drive with light steering and very good visibility. The 5.6-liter V8 sounds lovely and seems well-matched to the truck, and the transmission shifts smoothly and picks gears well. The real problem I see is that my feelings about the QX80's interior are nearly identical to those of the Armada. They're virtually identical, especially when comparing the higher trim Armadas. They have the same infotainment, the same buttons. There are a lot of buttons, too, scattered seemingly haphazardly and are difficult to use, especially with the very dated infotainment system. The dash design and shape of the wood are the same, and so is the steering wheel. The only things I could tell were really different were the shift knob, the gauge faces and the quilted leather seats. And Nissan offers a version of the latter on the Armada Platinum Reserve. I'm dwelling on this a bit because the Infiniti QX80 is not cheap. The four-wheel-drive one we had here in Michigan had a base price of $68,845. That's a few thousand more than the aforementioned Armada Platinum Reserve, and I don't see how the Infiniti is worth that extra money. It seems all you're getting is a flashier exterior, especially with the $2,800 22-inch wheels, and a more prestigious badge. I need more than chrome and badges to spend so much money. My recommendation is just buy an Armada.

Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."