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Infiniti Q30 prototype has entry-level luxury in the bag

The Infiniti Q30 Concept signaled the Japanese brand's clear intentions to join the growing global compact premium segment. Now, as evidenced by these images, we can see development of the brand's first compact hatchback is proceeding apace.
Our spies point to the similarity between this camouflaged tester and the Mercedes-Benz GLA-Class as further evidence to the cars' shared platform, although we'll admit, we don't necessarily see the similarities. The Q30's overall look, to our eyes, is like a scaled-down, lower-riding QX50, the model previously known as EX. Infiniti design elements, like its squat greenhouse, long hood and double-arch grille are all visible.
The Mercedes-Benz connection should be clearer under the hood, though, as the Q30 is expected to be powered by the same 2.0-liter, turbocharged Mercedes four-pot that's been leading the charge throughout the brand's entry-level models, namely the CLA-, GLA- and C-Class.

Infiniti EV coming in 2021

Infiniti announced that it will offer new electrified vehicles starting in 2021. Nissan CEO Hiroto Saikawa said that its luxury brand will build its first all-electric car in 2021, as well as new "e-Power" vehicles – series hybrids with batteries charged by gasoline generators. Nissan has introduced e-Power vehicles in other markets, including the Note e-Power and the Serena e-Power minivan. Now it will extend that technology to Infiniti, providing a similar driving experience to an EV with the convenience of a gas-powered vehicle. Infiniti also said that we can expect "beautiful vehicles" like the Q Inspiration Concept that debuted at the 2018 Detroit Auto Show. Infiniti doesn't plan on producing the Q Inspiration, but it will certainly influence future vehicles in terms of both styling and technology. The Q Inspiration uses variable compression technology, which the company intends to use to improve efficiency and performance of its gasoline-powered cars. Infiniti expects half of its global sales to be electric vehicles by 2025 (it's not clear whether the automaker is lumping series hybrids into the electric vehicle category). And while there's no way that Infiniti will release a production version of its all-electric Prototype 9 EV, seen above, we'll hold onto that dream anyway. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.