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The Infiniti Q30 is dead! Long live the Infiniti QX30!

Remember that Infiniti Q30 hatchback we drove last month? It's not coming to the US. But it also is coming to the US. Let us explain. Because of our crossover-obsessed culture, it's easier for automakers to brand new offerings as CUVs rather than hatchbacks. Take one five-door, front-wheel-drive car, add a teensy bit of ground clearance and all-wheel drive, and boom, success! So because the Q30 and ever-so-slightly higher-riding QX30 are so darn similar, Infiniti made the decision to just sell them both under the QX30 name. This might seem stupid to most, but to Infiniti – and the crossover-buying masses – this is actually a pretty logical move. The QX30 arrives in mid-2016. On the base end there's the standard QX30, then there's the lower-riding QX30S, and finally, the higher-than-standard-riding QX30 AWD. They all come with a 2.0-liter turbocharged four-cylinder engine and a seven-speed dual-clutch transmission. They're also practically identical to the Mercedes-Benz A-Class and GLA-Class, except for the swoopy sheetmetal. But even Mercedes sells its cars as two separate model lines. If you're not confused enough yet, feel free to read more in the press release below. Related Video: Infiniti announces QX30 line-up in the AmericasInfiniti QX30 Premium Crossover set to go on sale in mid-2016 NASHVILLE, Tenn. – Infiniti today announced the line-up of its all-new QX30 premium active crossover for the United States and Canada. While sharing basic exterior and interior designs, the QX30 line will be offered in three unique versions, each with its own front and rear fascia, wheel design and interior themes: QX30: The crossover's highly sculpted exterior, unique stance and asymmetric cabin design exemplify Infiniti's design-led approach to product development. This version is sold in Europe and other regions outside of the Americas under the Q30 name. In the Americas, this model will be front-wheel drive. QX30S: With a lower stance, aggressive front and rear fascia, cross-drilled front brake rotors, 19-inch wheels and performance tires, the QX30S is the sports version of Infiniti's new premium compact line. It was shown at this year's Los Angeles Auto Show and is sold in other markets as the Q30S. QX30 AWD: With an intelligent all-wheel drive system, slightly higher ride height and off-road inspired front and rear valence panels, the vehicle is able to take on urban, suburban and winding rural roads in all driving conditions.

Infiniti Q30 prototype spotted winter testing

Infiniti is the latest luxury automaker preparing to join the premium hatchback segment, and after seeing a prototype wrapped in garbage bags undergoing warm-weather testing earlier last month, we're now looking at another test mule running in the snow. Previewed in concept form at the Frankfurt Motor Show over a year ago, the Infiniti Q30 is set to share its platform with the Mercedes GLA – with which it obviously shares its proportions, but from which it will be distinguished with unique styling with trademark Infiniti design cues. It's still hard to tell much from the spy shots (heavily camouflaged as is the prototype), but their emergence at least tells us that development is continuing apace. We wouldn't take too much stock in the Volvo V60 tailing it, though: automakers often benchmark the competition, but the Q30 will more directly compete with the next V40, along with the likes of the Audi A3, BMW 1 Series and (maybe to a lesser extent) the Lexus CT 200h. Expect power to come from the same 2.0-liter four-cylinder engine used in the GLA and its stablemates as well. Production is slated to take place simultaneously in Decherd, TN, and in Sunderland, England, at Nissan Motor Manufacturing UK – one of the largest assembly plants in Europe. A QX30 crossover version better suited to rougher roads is slated to follow as well.

2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.