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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Infiniti QX30 Concept is... a mountain lion that stings?

According to Alfonso Albaisa, Executive Design Director at Infiniti, "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular." He added, "With its higher stance and edgier design to match its tough capabilities, you can almost visualize how the QX30 Concept floats like a butterfly and stings like a bee." We're not quite sure that it looks like a mountain lion or whether it buzzes and stings, but it's definitely more aggressive than the Q30 Concept that it shares a good deal of underlying structure with, and that seems appropriate. We also think it stands apart as different than the cars it will compete against, like the Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore, which is a good thing, considering that those models have a solid head-start in the burgeoning premium compact crossover segment in which the QX30 will play. Power in this conceptual crossover comes from a 2.0-liter, turbocharged four-cylinder, and a seven-speed automatic transmission sends power to all four wheels, but Infiniti is quick to say that the QX30 will boast "a wide range of powertrains," so perhaps a hybrid or diesel could join the fray in some markets. We'll have to wait and see, but Infiniti says the QX30 is "earmarked for production" in 2016. Feel free to read more in the press release below, but not before scrolling through our high-res gallery of live images from Geneva, above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Stylish and Capable: Infiniti QX30 Concept debuts in Geneva – Infiniti's precursor to a premium compact crossover – Sharp design, rugged looks and command sitting make QX30 Concept the ideal urban explorer – Hints at a full range of powertrains to suit every need Hong Kong/Geneva – Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers. Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

2016 Infiniti Q50 Eau Rouge Prototype [w/video]

It only takes about half a lap of the Millbrook Proving Grounds for me to become convinced that Infiniti must build this car.
The sedan I am piloting around the English circuit is a working prototype of the Q50 Eau Rouge Concept that made its world debut at the 2014 Detroit Auto Show earlier this year. As a refresher, the exquisitely painted, burgundy metallic, four-door show car is based on the production Q50, enhanced with Infiniti Red Bull Racing-inspired carbon-fiber bodywork, aerodynamic upgrades and - as we would come to learn at the Geneva Motor Show a few months later - fitted with a beastly twin-turbocharged engine shared with the parent company's spectacular Nissan GT-R.
Despite lacking the concept's gorgeously expensive paint, the vinyl-wrapped red prototype seen here is much more appealing than the static concept, as it is mechanically complete - it can be driven - thus explaining why I have traveled one-third of the way around the world to test this enthusiast-tuned, one-of-a-kind machine at one of Europe's premier testing facilities.