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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti QX50 concept previews production model with variable compression engine

Infiniti revealed its QX50 concept ahead of its official debut at the Detroit Auto Show, and despite the concept title, it looks pretty much production-ready. The company calls the crossover "an evolution of the QX Sport Inspiration" concept, and that's certainly accurate. Side-by-side, the QX Sport, which we already figured was previewing a new QX50, and this concept look nearly identical. The primary changes are bumpers and side skirts that feature the obligatory aluminum trim to look like skid plates, and simple black plastic fender flares. The overall result is a crossover that is pleasant but not exactly exciting that bridges the gap between the small and swoopy QX30 and the large QX60. The plain wrapper hides plenty of impressive technology, though. Under the hood is Infiniti's fascinating variable-compression turbocharged engine. It's a 2.0-liter inline-four that can alter its compression ratio to anything between 8:1 and 14:1. The result is an engine that produces an estimated 268 horsepower and 288 lb-ft of torque. Infiniti says the four-cylinder should be about 27-percent more efficient than a comparable V6. In addition, while the company says this concept just shows a potential application of the engine, it's safe to say that you can expect it in the production model. With the new engine, the QX50 will also switch from to a front-drive platform, with all-wheel drive definitely an option or possibly standard; the current QX50 is based on the aging rear-drive FM platform used on other Infinitis and the Nissan 370Z. The other new tech buried in the QX50 concept's body is what Infiniti calls the "first production-ready incarnation" of its ProPilot semi-autonomous technology. The company doesn't go into great detail about what it will do except for handling stop-and-go highway traffic. We would hazard a guess that the system is functionally the same as the one introduced on the Nissan Serena minivan in Japan. It goes by the same name and can handle stop-and-go traffic, as well as maintain the car's lane position and distance behind other cars. It's another safe bet that we'll see this system in the production model. Other details about the car, such as the interior, have yet to be revealed. We're sure to see it as well as other information about the QX50's technology when it makes its full debut in Detroit. Related Video:

Infiniti Q50 Eau Rouge running prototype driven by Sebastian Vettel

Infiniti's high-performance Q50 Eau Rouge concept might be one of the biggest teases in the current automotive world. It was first shown at the 2014 Detroit Auto Show as a body without an engine. Then, the sports sedan arrived at the Geneva Motor Show with a modified version of the turbocharged V6 from the GT-R under the hood, tuned to 560 horsepower and 443 pound-feet of torque, and with all-wheel drive. However, it was still just a concept. Finally, the Japanese luxury automaker is showing us what the Eau Rouge can do on the road - briefly.
The company brought reigning Formula One champ Sebastian Vettel along to get behind the wheel, for this all-too-short video from the Millbrook Proving Ground in the UK. There's more good news too. While Infiniti isn't saying that it's definitely going to build the Eau Rouge, it is "pressing ahead with the evaluation." More info about these tests will be released at the 2014 Beijing Auto Show at the end of April. Scroll down to watch Vettel drive the Q50 Eau Rouge and read a little more about it.