2004 Infiniti G35 Coupe on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2022 Infiniti QX55 marks the company's foray into crossover 'coupes'

Using a formula proven by the major German luxury car companies, Infiniti is now getting in on the crossover "coupe" game. The 2022 Infiniti QX55 takes the QX50 small crossover and adds a fastback roofline for a sportier look. Infiniti says the design makes the QX55 a spiritual successor to the FX crossover of the mid-to-late-2000s and early 2010s. We're not sure if the mechanical bits live up to the rear-drive-based FX chassis, but the low roof and curvy body do share a connection to that old SUV. In fact, the QX55 looks rather striking, and the flowing lines work nicely with the simple, arcing roof. Some other small tweaks to the base styling emphasize the QX55's style focus including a more pronounced grille with larger air intakes surrounding it at the front. At the back, the license plate mount has been moved to the bumper, allowing for prominent Infiniti lettering on the hatch. Additionally, 20-inch wheels are a standard feature on all QX55 models. The rest of the QX55 is basically the same as the QX50. It shares the turbocharged, variable-compression engine making 268 horsepower and 280 pound-feet of torque. It's mated to a CVT and all-wheel-drive, which is standard on all QX55 models. The interior is carry-over with dual infotainment screens and an asymmetric, driver-focused dash design. Like the QX50, it can be slathered in two-tone leather for a very premium feel. The debut vehicle features a bold black and red color combination. The QX55 goes on sale this coming spring. It will be available in three trim levels: Luxe, Essential and Sensory. Pricing hasn't been announced, but expect it to be a bit more costly than the equivalent QX50. For reference, a QX50 Luxe with all-wheel-drive starts around $44,000, and at the other end of the spectrum is the QX50 Sensory with all-wheel-drive starting at around $53,000. Related Video:

Daimler and Nissan to build luxury cars at new plant in Mexico

A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.