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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

2022 Infiniti QX55 Review | Price, performance, size, comparisons with QX50

Carmakers love calling them coupes, but as they have four doors, that's still a tough sell for our dictionary. So, let's go with fastback SUV for now, and say that the 2022 Infiniti QX55 is one of the best-looking examples of the growing bunch. Even if Infiniti wasn't originally intending to lop off the back of its QX50 compact crossover, the afterthought project to turn it into the QX55 was nevertheless a successful one. When parked next to a BMW X4 or Audi Q5 Sportback, we know the QX55 would do the prettiest job sprucing up the driveway. It's nicely proportioned and tastefully detailed with just a hint of Infiniti's forever cool FX SUV at the rear. The interior is also interesting to behold and pleasing to touch. Unfortunately, the QX55's aesthetics are its main selling point. Driving it is a real letdown as its underwhelming handling and soul-sucking continuously variable transmission just aren’t up to snuff for a luxury model. It makes the QX55 feel like you're driving a Nissan Altima. And even if you're less concerned with a car's driving dynamics, the QX55's odd and antiquated tech interface is sure to be a put-off after seeing what BMW, Audi and Mercedes have to offer. Of course, all of this could be said of the QX50. At least the QX55 has aesthetics on its side.   What's new for 2022? The QX55 is an all-new model, although the QX50 upon which it's based has been around since 2019. 2022 Infiniti QX55 View 25 Photos What's the QX55 interior and in-car technology like? The QX55 interior is a highlight. ItÂ’s lifted from the QX50, and thatÂ’s good. ItÂ’s just as flowy as the exterior, and on our Sensory trim level test car, it was fitted with sumptuous red and black leather on nearly every surface, plus some natural-finish wood trim across the dash and doors. Lower trim models arenÂ’t quite as flashy but still feature the same attractive design. It's all suitably elevated for a luxury car. On the other hand, the dual-screen infotainment system is at best bizarre and at worst antiquated.  Most infotainment functions are accessed and operated via the touchscreen at the bottom of the stack. That placement makes it easy to reach but hard to see. The top screen controls the navigation system and Apple/Android integration, is of a noticeably lower resolution, and is controlled either by touch or with a control wheel on the center console next to the shifter.

Infiniti installs Taisuke Nakamura as new design chief

The cubicles and corner offices at Infiniti HQ in Japan continue to change hands. Infiniti Global Design Chief Karim Habib, only in that position for about two years since leaving BMW in 2017, has left the Japanese luxury brand "to pursue other opportunities." In his place, Nissan has elevated Taisuke Nakamura, a 26-year company veteran who is currently Nissan's program design director responsible for global design strategy, and concept car and production vehicle design. Nakamura has a stout design resume in service to both Nissan and Infiniti, having worked on the Qs Inspiration sedan concept (above) shown at the Shanghai Motor Show in April, the QX Inspiration crossover concept shown at the Detroit Auto Show this year (below), and the Prototype 10 speedster concept revealed at Pebble Beach last year (bottom). All of those were electric concepts, making Nakamura the point man for Infiniti's push into electric vehicles and hybrids, and the carmaker's introduction of a new design language. Last year, Infiniti said it would have a new EV on the market in 2021, as well as "e-Power" series hybrids with small battery packs charged by gas-powered generators.   Those EVs should fully embody the brand's new design DNA, seen initially in the recent concepts. The automaker said around the Qs reveal that the new "aesthetics are underpinned by Infiniti's desire to challenge convention and design cars which are engaging, enriching, enabling and enchanting – what the company calls its ‘4ENÂ’ approach to design." At the QX reveal in January, Habib said that as engineers made a "shift towards smarter, more compact and less intrusive powertrains, we were able to create an alternative form with flowing gestures, more engaging in character and more enriching in experience. With its long cabin, balanced proportions and muscular stance, the concept heralds in a new era for Infiniti models.” Infiniti said Nakamura takes up his post next week, Sept. 1, and will report to the same boss he has now, Alfonso Albaisa, Nissan's global design head. Aside from Habib, other top non-Japanese Nissan executives such as Daniele Schillaci, Jose Munoz and Trevor Mann have left the Japanese automaker in the recent past, since the arrest of Carlos Ghosn. The former chairman, who faces charges of fraud and misconduct, is awaiting trial in Japan over charges including enriching himself at a cost of $5 million to Nissan, Japan's No. 2 automaker.