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2018 Infiniti Q60 Red Sport 400 Quick Spin Review | Beauty before brawn

The 2018 Infiniti Q60 Red Sport 400 is an absolute beauty in person. And that's important, because, more than any other segment in the automotive marketplace, a personal luxury coupe has got to have the kind of attention-grabbing looks that can lead off the discussion about a brand-new vehicle. Like this one. It's also important because the name Red Sport 400 conjures up a kind of performance imagery that the Q60's hardware doesn't quite live up to. But before we delve into the world of horsepower and torque, let's finish talking about style. Like most luxury marques these days, Infiniti is working really hard to put a variant of its instantly recognizable corporate face on everything it sells. Unlike some other automakers — *cough* Lexus *cough* — Infiniti has been mostly successful in the styling-led marketing push without making each new car a caricature of the model it replaced. The fascia is dominated by a curvaceous chrome grille, which has little wing-shaped tabs that draw attention toward a dashing pair of headlights. These lighting units have LED elements that sort of form the shape of eye makeup, and while that could be a major styling misstep, it looks lovely on the Q60. Moving back from the face, there isn't a flat surface anywhere that might distract an onlooker from the overall cohesiveness of the design. The Q60's sheetmetal is pulled, pushed, and bunched like taffy strung across a whirling pair of beaters. If we were to lodge a complaint about the Q60's appearance, it would focus on the superfluous chrome-tipped gill slits just behind either front wheel and the too-small displacement badge nearby on the fenders. Both of these bits are unnecessary and seem like they were tacked on at the last minute. But those are small grievances that don't do much to distract from an otherwise cohesive design, and the chrome vents can be replaced with carbon fiber for an extra $395. It would be a sin to choose any color other than Dynamic Sunstone Red. This deep shade suits the Q60's flowing lines perfectly, and everyone who saw the car parked in our driveway had good things to say about the hue. Other colors are available, but ... just pick the red. The interior of out test car had seats in an off-white shade of leather that looks good, but was already showing wear and discoloration. We'd probably choose the red leather seats instead.

Infiniti to display special Q60 convertible celebrating Unser at Amelia Island

Bobby Unser is one of the great American racing drivers of his generation, having won the Indianapolis 500 in 1968, '75 and '81 and belonging to the Unser racing dynasty. But he might be getting the oddest tribute of his life at the 2014 Amelia Island Concours d'Elegance. Infiniti has created a tribute to his Indy-winning 1968 car out of a Q60 Convertible (previously the G37), and he will be driving it around the event.
The Infiniti is wrapped in red, gold, black and white livery with the number 3 designed by the company's design director Alfonso Albaisa. While the connection seems dubious, Offenhauser-powered racecars are one of the featured vehicles at this year's concours, and the Japanese luxury automaker worked with the Indianapolis Motor Speedway Hall of Fame Museum to bring Unser's 1968 Eagle, which used an Offenhauser engine and flew those colors, to the show. The brand wanted a car of its own to match... no matter how outlandish it looked.
Honestly, while certainly a nice gesture, the choice still seems a bit weird. At least visitors will get the chance to see American racing royalty and his winning car. Scroll down to read Infiniti's full explanation for their effort.

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.