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A beautiful conundrum | 2017 Infiniti Q60 First Drive

"OK, this should be fun." Hands are rubbed together excitedly. It's a rear-wheel-drive sport coupe painted candy apple red. It's sleek, slinky, and uniquely styled. It's from the same folks who, in the 2000s, finally showed that BMW could be matched in the whole sport sedan/coupe game. Oh, and it has 400 horsepower. Four-hundred! With a four. And yet the 2017 Infiniti Q60 underwhelms. What looks so good on paper instead is rather conflicted, stuck somewhere in no-man's land between the traditional expectations of a performance sport coupe and those of comfier, more luxurious cruisers that isolate and pamper their occupants. It's a serious effort with serious engineering and a clear desire to be innovative, but at least in the range-topping Red Sport model we tested, it fails to come together in a way that truly excites or indulges. A great coupe should do one or the other, and ideally both. To explain, let's start under the hood, where Infiniti's all-new "VR" series 3.0-liter twin-turbo V6 makes its second appearance after debuting in the Q60's four-door sibling, the Q50. In the Q60 Silver Sport model, it produces 300 horsepower and 295 pound-feet of torque courtesy a pair of turbochargers that create 8.7 psi of boost. In the Red Sport, the knob is turned up to 14.7 psi, resulting in the oh-so-salivatory magic number of 400 hp along with 350 lb-ft of torque. A device known as an optical turbo speed sensor, special to the Red Sport, manages and maintains that extra boost, while an electric motor fitted to the valve timing system serves to quell any loss in throttle response due to forced induction. The Red also gets a second water-cooled intercooler, which, in both models, is distinctive for its more compact size, shorter airflow path, and, according to Infiniti, a resulting reduction in turbo lag and more immediate engine response. It's certainly a clear improvement on the somewhat rough 3.7-liter "VQ" V6 it replaces, which increasingly felt and sounded a little out of place in a luxury car. The new VR30DDTT, as it's so eloquently named, is buttery smooth and indeed responsive, likely capable of convincing luxury-car owners used to naturally aspirated V6s that everything's business as usual. Honestly, its character is reminiscent of a silky Honda V6. In some respects, that's a great thing. In others, it's where the Q60 starts to fall flat.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti teases the next generation QX80 SUV

Our latest teaser ahead of the New York Auto Show comes to us from Infiniti. The company didn't reveal anything more than a name, the QX80 Monograph, and the single picture seen above. However, we can determine a few things from this tidbit of information. First, Infiniti is teasing a vehicle that will represent the upcoming successor to the current QX80 SUV, albeit in concept form. Second, the SUV is going to see a fairly significant redesign. The headlights are now lined up with the top half of the grille rather than the bottom, and the tops of the fenders are higher. This provides a more aggressive, square-shouldered appearance. The lower vents and front spoiler look more aggressive, too. The SUV will be fully revealed on April 11 in time for the New York Auto Show, as will more details about the vehicle. At that point we should know if this is a completely new vehicle, or a substantial refresh of the current Nissan Patrol-based SUV. Related Video: