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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti Q60 dies at year's end

In 2021, Automotive News' Future Product Pipeline coverage for the Infiniti brand contained a single entry for 2023: "Infiniti Q60 ends in 2023." Turns out the report of the Q60's death was true; the brand confirmed to Car and Driver that the coupe ends production at the end of this year. We wish we were surprised at the news or the rationale. An automaker spokesperson told the magazine, "We are focusing on the most popular luxury automotive segments such as crossovers and SUVs, as well as the upcoming EV we recently announced that will be built here in the U.S." The official justification didn't address the fact that dealers sold 2,728 units of the Q60 in the U.S. last year, 64 units fewer than achieved in 2020, and 2,315 units fewer than dealers moved in 2019 — the year Q60 sales fell off a cliff after selling more than 9,000 units in 2018. Consider this another step in the "three-phase company transformation" that Chairman Peyman Kargar is in the second stage of working through. The first phase of recovery ended this March, the luxury automaker getting back to profit globally. The current second stage that will revamp, electrify, and expand the lineup is predicted to last for the next four years. The spearhead will be the new QX80 SUV, planned for late next year or early 2024 with ambitions to challenge the Cadillac Escalade, Lexus LX, and Range Rover. That luxury club barred Infiniti from entry awhile ago, so Kargar's talking about profound turnaround. As for the Q60, the shame is that a car with sweet looks and even sweeter power never got the interior or driving dynamics to match. Perhaps the return of a much better Nissan Z can provide fodder for a proper Infiniti coupe once the luxury division has restored its momentum. The spokesperson told Car and Driver that Q60 inventory should last until well into 2023, so anyone looking for a 400-horsepower bargain with a six-speed manual should mark their calendar for early next spring.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Infiniti QX60 Hybrid gives us d'ej`a vu

If we were totally lazy, we'd just copy and paste the text from our Nissan Pathfinder Hybrid post into this one. Why? Because the Infiniti JX35 QX60 Hybrid you see here is pretty much identical to its Nissan-badged sibling. At least, in terms of mechanicals.
But we aren't lazy... completely. Instead, let's have a quick recap. Engine: Supercharged 2.5-liter mill mated to a 15-kilowatt electric motor. Fuel economy: 26 miles per gallon combined. Interior changes: None - the battery does not compromise any sort of cargo or passenger volume. Price: Roughly $3,000 more than the standard QX60.
If you feel like the nitty-gritty details are necessary, have a look at the official press release below for all the goods. Otherwise, peruse the images in our high-res image gallery and tell us if you can spot the difference between the Q-by-60 and its Nissan twin.