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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti JX35 QX60 Hybrid confirmed for New York debut

The next Q-ified Infiniti will be making its debut at the New York Auto Show later this month, the QX60 - the crossover formerly known as JX35. And while there aren't many changes to the crossover in terms of design or function, the big news is that Infiniti will be revealing a production hybrid powertrain option for its seven-passenger luxury/utility vehicle.
The QX60 Hybrid uses the same powetrain found in Infiniti's M35h gasoline-electric sedan, which couples a 2.5-liter supercharged four-cylinder engine with a 15-kilowatt electric motor, running to the wheels via continuously variable transmission. Both front- and all-wheel-drive versions of the QX60 Hybrid will be available, and Infiniti says that the more efficient CUV should be good for around 26 miles per gallon combined - an improvement of five mpg over the current JX35 with its 3.5-liter naturally aspirated V6. And because the compact lithium-ion battery will be housed underneath the third row seat, we're told that the hybrid model will still have the same passenger and cargo capacity of the non-hybrid crossover.
This will be the first three-row hybrid CUV offered in the US market, and wrapping it up in a luxury package makes a lot of sense to us, since it could be a good way of cajoling customers into absorbing the extra cost of the more expensive powertrain. (Keyword in that sentence: CUV. After all, the Cadillac Escalade is still currently available as a two-mode hybrid for the 2013 model year.) Infiniti has not released official pricing figures, but says that the hybrid model will represent a roughly $3,000 premium over the standard QX60.

2016 Infiniti QX60 facelift spied

Initially launched in 2012 as the JX35 and rebadged in the brand's new nomenclature as the QX60 in 2013, Infiniti's three-row crossover is due for a facelift next year. And that's just what you're looking at here in this latest gallery of spy shots. Captured while undergoing testing here in the United States, the 2016 Infiniti QX60 is slated to benefit from revised styling front and rear. That means a new grille and headlights stylistically drawn from those on the QX50 and QX80, as well as a reshaped rear end with new taillights. The design changes ought to help further differentiate the QX60 from its more commonplace counterpart, the Nissan Pathfinder, on which it is based. Nissan dealers, after all, charge a good $13k less for their version than Infiniti dealers get for theirs, and customers want their premium wheels to look the part. And in the process, the updates aim to help the QX60 compete with rivals like the Acura MDX and Buick Enclave. A fresh set of wheels is almost a foregone conclusion whenever an automaker is trying to spruce up one of its models. And we can expect some updated equipment and revised materials inside as well. We wouldn't expect much in the way of mechanical upgrades under the hood. Infiniti recently recalibrated the continuously variable transmission for improved performance and refinement for 2015. Sources point towards an unveiling before year's end – which likely means the upcoming Los Angeles Auto Show later this month – before sales commence early in the new year.