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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Interest in an Infiniti EV is muted, to say the least

More than a quarter-million people have bought an electric vehicle from the Renault-Nissan Alliance. When it comes to Nissan's Infiniti luxury nameplate, though, there's not a lot of confidence. The Alliance doesn't have much hope that the badge will add to that total anytime soon. So says Emirates 24/7 in its report that Infiniti is planning on opening two showrooms in Abu Dhabi. Models such as the QX80 SUV, the Q70 sedan, and the Q50 will be shown off to those looking to live the high life, Infiniti style. But company executives told the publication that no battery-electric Infiniti models would be in the works until at least the end of the decade? The reason? Lack of demand. It's a far cry from three years ago, when a concept version of the Infiniti LE electric vehicle was shown off at the New York Auto Show. The model boasted 134 horsepower and 240 pound-feet of torque as well as wireless-charging capabilities. It was about the size of the Infiniti G sedan. At the time, the automaker's executives were estimating that car would hit the market by 2014. Those plans didn't come to fruition, obviously. As for the Alliance, Renault and Nissan celebrated the sale of their 250,000th electric vehicle this past summer. And while the lion's share of those were in the form of the Nissan Leaf, the 250,000th vehicle was actually a Renault Zoe that was bought by a computer engineer in Bordeaux, France. That's a long way from the UAE, and a long way from an Infiniti EV.

Infiniti spruces up Q70L Bespoke Edition for Shanghai [w/video]

"Luxury" is a relative term. Take the Infiniti Q70, for instance, which most of us would find plenty luxurious. But some buyers – in China especially – wanted more, so Infiniti stretched it out into the Q70L. And now it's revealed the even more luxurious Q70L Bespoke Edition. Revealed for the first time at the Shanghai Motor Show down the coast from the company's global headquarters in Hong Kong, the Infiniti Q70L Bespoke Edition is designed to "fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars." That's been materialized through a quilted white leather cabin space with four individual seats hewn "by meticulous craftsmanship and three-dimensional textures." It all looks pretty swank to us, but not the kind of space you'd want to put your kids in with their juice boxes, crayons and dirty soccer uniforms. Check it out in the video clip, high-res images and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Apr. 19, 2015 Infiniti unveils Q70L Bespoke Edition at Auto Shanghai; joins Q60 Concept and Q80 Inspiration in show debut - Infiniti Q70L Bespoke Edition revealed with concept-car inspired interior - Q80 Inspiration and Q60 Concept vehicles also make China premieres - Infiniti design, plus Global and China growth, highlighted Hong Kong/Shanghai – Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd. The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars. Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality. The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.